Tata CLiQ Launches Tata CLiQ Luxury, the online destination for Authentic Luxury
After successfully serving the consumers with a wide range of top authentic and exclusive brands from fashion, lifestyle and electronic categories through tatacliq.com, Indian Tata group’s unique multi-brand phygital e-commerce platform that combines online commerce with offline shopping experience is all set to unveil the premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury on December 20, 2016
To begin with, luxury.tatacliq.com, will house a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands like Hugo Boss, Armani Jeans, Coach, Furla, Tumi, G-Star, Michael Kors, and EA-UG.
Commenting on the launch, Mr. Ashutosh Pandey, CEO of Tata CLiQ, said, “We are delighted to unveil the luxury destination on our e-commerce platform TATA CLiQ to our consumers. We aim to leverage the legacy of the Tata Group, which has set the standard for luxury and sterling service with marquee names, to create a gateway to high-end fashion, exquisite products and a great experience. TATA CLiQ Luxury will for the first time provide luxury customers across the country access to authentic merchandise directly from top international bridge-to-luxury and luxury brands.”
He also added, “The demand for luxury products is growing steadily across the country. However, we found that access to luxury brands is scarce due to the limited availability of premium retail real-estate. With the launch of our luxury platform, we aim to provide our consumers with a curated assortment of the best brands with the most authentic brand experience.”
To make shopping fun, effortless and personalized, Tata CLiQ with a vision of becoming ‘The Definitive Destination for Luxury fashion and lifestyle’ in India will offer its consumers an unparalleled experience of luxury shopping. The ecosystem will be complimented by robust delivery network across 6,000 pin codes in India, original warranties and guarantees, superlative service support, and no-questions-asked return policy.
Mr. Amit Rawal, Head of Business – Tata CLiQ Luxury said, “We have launched Tata CLiQ Luxury with a selection of eight bridge-to-luxury brands from the Genesis Luxury portfolio and will soon be adding more brands. We are working on a completely new and unique experience for the luxury-lifestyle consumers where, for the first time in India, we will be blending cutting-edge technology with delightful service across all consumer touch points including the store, web, mobile and social platforms. We are confident of becoming the ‘platform of choice’, for not only the existing luxury brands in India, but also new brands looking to enter the growing Indian market, due to our comprehensive omni-channel offering and experience in building luxury lifestyle brands.”
Incubated by Tata Industries Limited, Tata CLiQ is a new venture that is focused on developing a differentiated e-commerce proposition. It offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future. Through Tata CLiQ’s seamless phygital platform, shoppers are now able to order, collect, return and exchange products from anywhere, any time – either online or at brand partners’ stores.
Tata CliQ with a vision of becoming ‘The Definitive Destination for Luxury fashion and lifestyle’ launched Tata CliQ Luxury in 2016 bridging the gap of luxury brands in the e-commerce space. luxury.tatacliq.com, houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands like Hugo Boss, Armani Jeans, Coach, Furla, Tumi, G-Star, Michael Kors, EA-UG. Tata CliQ Luxury will augment the portfolio by adding more luxury brands in the coming months. The ecosystem will be complimented by robust delivery network across 6000 pin-codes in India, original warranties and guarantees and superlative service support and a no-questions-asked return policy.