NBA Star Kyrie Irving shows he is ‘Not So Different’ in new Kids Foot Locker Holiday Campaign

NBA Star Kyrie Irving shows he is ‘Not So Different’ in new Kids Foot Locker Holiday Campaign

Kids Foot Locker, part of New York-based specialty athletic retailer Foot Locker, Inc. (NYSE: FL), and NBA star Kyrie Irving, kick off the holiday season with a new commercial titled, “Not So Different.” Offering the latest and greatest gifts for kids this holiday season, Kids Foot Locker’s 30-second spot showcases the hottest gear from Nike, including Irving’s Signature Nike shoe

In the spot, Irving runs into a young fan carrying Kids Foot Locker bags while shopping for holiday gifts at Foot Locker. The boy is excited that he has something in common with the pro athlete, but little does he know that they may have much more in common than they both realize. The spot simultaneously follows both shoppers as they go through the exact same experiences while spending the day at the mall.

“Kids Foot Locker strives to always provide the best gear and experiences for kids,” said Stacy Cunningham, vice president of marketing. “This holiday season is no exception and we are especially proud to continue our partnership with Kyrie for this spot that will leave kids imagining themselves as their favourite athlete.”

“I’ve always been appreciative of the partnership with Foot Locker,” Irving said. “I had an amazing time working on the ‘Week of Greatness’ campaign for Kids Foot Locker this year and couldn’t pass up collaborating with them on their holiday spot. This spot hit home for me because it wasn’t too long ago that I was that kid!”

The ad features Nike footwear, apparel and accessories available nationwide at Kids Foot Locker stores and online.

The spot was created by worldwide agency BBDO.

Kids Foot Locker is a children’s athletic retailer that offers an extensive selection of brand-name athletic footwear, apparel and accessories for children. Its stores feature an environment geared to appeal to both parents and children. Kids Foot Locker is part of Foot Locker, Inc.), a specialty athletic retailer that operates approximately 3400 stores in 23 countries in North America, Europe, Australia, and New Zealand.  Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay.com, SIX02.com, the Company is a leading provider of athletic footwear and apparel.

www.kidsfootlocker.com


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