GUESS Inc. opens first retail store in Asunción, Paraguay
GUESS is pleased to announce the opening of its first Retail store in Asunción, Paraguay. The store which recently opened its doors to the public on December 1st, 2016 is located in Centro Comercial Paseo La Galería; it features the newest global GUESS Retail store concept and it marks a strategic opening in Latin America as part of the overall expansion strategy
Through a long time key distribution partnership with Starship Commercial S.A. that started in 1994, GUESS?, Inc. has laid the groundwork for establishing growth in the Latin American market.
“Latin America represents great growth potential for the GUESS brand and our global portfolio. Our partnership in Latin America with Starship spans over 22 years. I am very enthusiastic in the growth opportunities and the potential that untapped territories such as Paraguay represent for GUESS,” states Victor Herrero, CEO of GUESS?, Inc.
The new 250 square meter GUESS Retail store in Paraguay welcomes customers in an exciting and inspiring atmosphere. Its clean white setting, with bright high-tech lights and contrasting materials will create a decidedly contemporary and modern feel. The new layout, launched this year, celebrates GUESS’ heritage as well as enhancing the products on display. Total looks will be laid out by theme to facilitate the customer’s shopping experience; while the acclaimed accessories collections will be displayed in the center-stage making the product presentation visible from every angle of the store.
The latest store opening promises great opportunities for the brand, which now has 47 stores in Central and South America, including the recently opened store in Asunción, Paraguay. GUESS?, Inc. intends to complete its expansion strategy with further openings throughout Latin America in the next few years.
To celebrate the opening Guess will host an inauguration event on Monday, December 5th at 7pm at the new store. GUESS will be hosting press, fashion editors and influencers. The event will feature a DJ who will be playing the ultimate in great music and making sure that the vibe is on turned up while shoppers can enjoy interactive photo session and much more. It’s an event that can’t be missed!
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess products are distributed through branded Guess stores as well as better department and specialty stores around the world. As of October 29, 2016, the Company directly operated roughly 915 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated roughly 740 additional retail stores worldwide. As of October 29, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide.