KappAhl proposes FEELING RIGHT with SUSTAINABLE DENIM
When the pulse of the big city meets rustic charm, exciting fashion contrasts are born. This is the inspiration for Swedish clothier KappAhl’s new sustainable denim collection, which is produced in Better Cotton – a more sustainably grown cotton – through more sustainable production processes that use 40 % less water
In February, KappAhl is to launch a sustainable denim collection inspired by present globalisation trends. As cities grow and metropolises merge with their suburbs, fascinating fashion contrasts are born, a mix that is both urban and modern. The collection is made using Better Cotton – a more sustainably grown cotton – through more sustainable production processes. 40% less water is used in its production.
The collection features a number of jeans models, including boot cut, cropped and slim fits, all with up-to-date washes and wears. It also includes Better Cotton tops – bow tie blouses, V-necks and shirts. The colours are blue in tone, with a combination of dark and light shades. Yellows and white also serve to accentuate, creating lively contrasts.
KappAhl’s sustainable denim collection will be available in store and online from February 2017.
Swedish clothier KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to women in the prime of life and their family. Sustainability labelled fashion accounts for 38 per cent of the range. Sales for 2015/2016 totalled SEK 4.7 billion and the company has approx. 4000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm.