U.S. Luxury Brands to cash in on Chinese Purchases on Black Friday
Dealmoon.com brings Chinese Singles’ Day to U. S. and Black Friday to Chinese shoppers
Dealmoon.com, which just hosted the biggest U.S.’ Singles’ Day (11/11) online shopping event with top U.S. department stores and more than 250 luxury brands, is now bringing the ultimate All-American Black Friday shopping holiday to Chinese shoppers. With more than 46% of luxury brands being purchased by those of Chinese descent (10M of whom purchase through Dealmoon), Black Friday is a day on which the Chinese, both in the U.S. and in China, look for U.S. brands and Dealmoon.com serves as the ultimate matchmaker.
Dealmoon.com attracts the rising middle class of millennial Chinese Americans and Chinese shoppers. “Many of our 6.8M social network followers on Weibo and WeChat know that Black Friday is the biggest shopping holiday in the U.S.,” said Dealmoon Co-founder and CMO, Jennifer Wang, “and they come to our site specifically looking for their favorite brands. U.S. retailers are giving us special exclusives because this particular customer has such a voracious appetite for luxury brands.”
Though Black Friday is a couple of days away, Dealmoon.com has already rolled out offers such as USD 225 off on selected Apple iPad Mini 4’s, up to USD 1500 off on Chloe handbags, and up to 40 % off Valentino shoes.
Dealmoon.com’s Black Friday offers from U.S. retailers can be found here
“Those of Chinese descent crave the highest-end products,” continued Wang. “The products we select are quickly depleted from these brands’ inventories as our editors make new recommendations on deals that are of particular appeal to this customer 24 hours a day.”
Dealmoon.com is the gateway to 10 million Chinese-American e-shoppers. An aggregator of luxury deals served up specifically to this brand-hungry shopper, Dealmoon attracts 24M monthly visits, has 6.8 million social followers and the mobile app has been downloaded over 3M times. With a stunning 516 Alexa rating, Dealmoon.com is one of the world’s leading cross-continental B2C advisory websites with offices throughout the U.S. and China. Dealmoon’s shopping advisors make product recommendations on exclusives and deals in categories from beauty, apparel, shoes and handbags to electronics, nutrition, baby, home, travel and finance. Some of the world’s loftiest brands and most revered retailers and e-tailers are offering deals there – in fact, a single posting on Dealmoon has decimated some brands’ entire inventories in a day or two. With its massive leverage, Dealmoon introduced China’s annual Singles’ Day to North American luxury retailers. The rapidly expanding shopping event has been featured in TIME magazine, NASDAQ, The Huffington Post, Luxury Daily and Internet Retailer. Dealmoon.com publishes more than 400 best-of-web deals per day in both English and Chinese.