US Denim innovations presented at Denim Première Vision Paris

US Denim innovations presented at Denim Première Vision Paris

Industry-leading MaxFlex extreme stretch, original bi-stretch selvedge and advances in making jeans more planet-friendly are just some of the US Denim innovations launching at the Denim Première Vision show in Paris, France

Maxi-FlexThe US denim booth displays the breadth of the mill’s offerings, says the company’s European representative Rinze Koopmans. “And we’re also introducing a number of fabrics that showcase our product, technology and sustainability strengths.”

· MaxFlex smashes current limits on fabric stretch-ability with stability to unheard-of levels — more than 100% stretch with less than 3.5 % growth.

· Bi-directional stretch selvedge denim woven on our vast array of especially adapted authentic antique selvedge looms.

· Planet Friendly Synthetics for denim blends with the advantages of polyester, but with planet-friendly biodegradable fibre that decomposes in a couple of years instead of 100.

· Airy yarn technology enhancements to give extra breathability and summer comfort in a range of new denims.

· Ultra-light and Ultra-Comfy blends that use Modal, Tencel, Viscose and special long staple yarns create a luxurious soft feel.

“We’ll have our worldwide representatives at the booth to explain those technologies and answer questions about the fashion possibilities they create,” says Koopmans. Staff from the new US Denim offices in London will be on hand. “We’ll also share news about our progress on sustainable dyeing, seamless garments, recycling and more.”

Introducing the one-size-smaller superior stretch

US Denim’s MaxFlex smashes current limits on fabric stretch-ability, while retaining even more capacity to return to original dimensions.

It’s destined to reshape the denim active-wear world.

Conventionally as the stretch percentage increases, the growth also increases, meaning the garment loses its shape. MaxFlex denim has been enhanced to a new, unheard-of level of more than 100 % stretch but with less than 3.5 % growth.

MaxFlex gives you a really fitted garment with the desired flattering look… without sagging after wearing. It truly does make wearers look one size smaller!

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