Messe Frankfurt launches events in Africa’s textile sector
Following Europe, Asia and America, Messe Frankfurt is expanding its textile event portfolio to encompass Africa. From 2017 onwards, Messe Frankfurt will enter into a partnership with Africa Sourcing & Fashion Week in Ethiopia. This will lead to offshoots of the three trade fair brands Texworld, Apparel Sourcing and Texprocess being integrated into the Africa Sourcing & Fashion Week. Messe Frankfurt recently reached an agreement with Trade and Fairs East Africa, the organiser of Africa Sourcing & Fashion Week
‘Due to increased wages and growing domestic demand within Asia, as well as the AGOA agreement between Africa and the USA, the African continent is becoming ever more important for textile production. Kenya and Ethiopia are playing a leading role in this. Africa’s biggest textile trade fair, the Africa Sourcing and Fashion Week (ASFW), is continuing to grow. By collaborating with Messe Frankfurt and its Texpertise Network, this positive development will be accelerated’, says Skander Negasi, Managing Director of Trade and Fairs East Africa.
Its involvement in east Africa marks Messe Frankfurt’s first foray into the new territory of the African textile industry. ‘For us, this partnership marks the start of our textile trade fair activities on an exceptionally interesting continent that is becoming more and more important for the textile industry and whose players will come increasingly to prominence’, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘We look forward to our collaboration as part of the Africa Sourcing & Fashion Week and are excited about the upcoming event’.
Next year, the Africa Sourcing & Fashion Week will take place for the seventh time in Addis Ababa in Ethiopia. It serves as a meeting place for garment manufacturers and the east African textile industry. At the most recent event from 4-7 October 2016, around 160 international exhibitors presented their products. The biggest exhibiting nations coming to Ethiopia include Turkey, Kenya, the United Arabic Emirates, Tansania, Sri Lanka, India, Italy and Germany. Apparel fabrics, leather goods, fashion and fashionable accessories will be the main items on display. Numerous African fashion labels will captivate visitors with their high-quality and creative collections. Home and house textiles will also be presented. Machine manufacturers for garment production, CAD/CAM systems, printers, inks and accessories will also have a strong presence.
A strong presence in global textile markets
With a portfolio of 50 international textile trade fairs, Messe Frankfurt is the global market leader in trade fairs for the textile industry. In 2015, 19000 exhibitors and approx. 465000 visitors came to the trade fairs in Europe, North America and Asia. With the name Texpertise Network, the textile event offer of Messe Frankfurt covers the entire value creation chain – from apparel fabrics and fashion to home and contract textiles, technical textiles and the processing and care of textiles. The trade fairs include the successful brands Texworld, Apparel Sourcing, Ethical Fashion Show, Greenshowroom, Intertextile, Yarn Expo, Leatherworld, Emitex, Avantex, Avanprint, Heimtextil, Intertextile Home Textiles, Interior Lifestyle, Home Textiles Sourcing, Techtextil, Texprocess, Simatex, Confemaq and Texcare.