Istanbul Furniture Fair (ISMOB)
The Istanbul Furniture Fair (ISMOB) is scheduled from January 10-15, 2017 at TUYAP Fair and Convention Center in Istanbul, Turkey. It is organized by TUYAP fairs in cooperation with the Association of Turkish Furniture
Manufacturers (MOSDER) to better promote Turkish furniture industry, international promotional activities of Istanbul Furniture Fair (ISMOB) continue in full swing. ISMOB; having reached a record breaking participation with the number of 132000 industry professionals from 107 countries in 2016 in Istanbul, came this time together with international industry representatives and fair participants in MOW Fair, held in Bad Salzuflen, Germany.
In regard to promotional activities carried out in Milan, fashion city of Italy, Moscow and Dubai respectively, TUYAP General Manager Ilhan Ersozlu stated as follows: “We have commenced a promotional activity to break our previous record and to cover 1.5 billion consumers across the globe. With ISMOB being the world’s third most important furniture fair and the largest in Eurasia region, we would like to make ISMOB the second biggest fair which can challenge with Chinese and Italian dominance in the sector. During the first eight months of the year, production achieved 6.25 billion USD. Thanks to promotional activities of ISMOB 2017, we aim to increase its current share of 25 % within the export figure. The number of foreign participants of 10 % during previous years has now risen to 30 %.”
MOSDER Chairman, Ismail Dogan, said that the fair provides 25 % of USD 3 billion export target of the Turkish furniture industry. Underlining ISMOB’s great contribution to the industry, Dogan continued: “As furniture manufacturers, we have an export target of USD 10 billion in 2023. This figure, however, can only be achieved by reaching new markets.”
ISMOB will take place for the 13th time in TUYAP Fair and Convention Center from January 10th to 15th, 2017. The fair will present products of more than 1000 brands to customers in 14 halls, covering an area of 120000 square metres. At the ‘Trend Field’ activities will be carried out to emphasize the importance of handicrafts, such as marbling, gilding and wood arts.