German HAIX® launches outdoor shoe with new sole technology
It sounds unbelievable: “We are walking around the globe four times in the course of our life”, says sports physician and specialist in orthopaedics Dr Norbert Becker. The main task of shoes is therefore to protect our feet, whose highly complex structure contains 26 different bones with interlocking shapes, ligaments and muscles, all of which are perfectly coordinated. This enables them to withstand the considerable stresses of everyday life, usually without complaining
Universal leisure – universal shoe
With the universal leisure shoe HAIX® Black Eagle® Adventure 2.0, an outdoor boot of the new generation has been launched on the market in September this year, which optimally adapts to the needs of our time. Given that “The human foot is not a specialist, but an allrounder. Shoes should reflect this”, as expert Dr. Becker emphasizes.
This is the approach followed by HAIX® with the Black Eagle ® Adventure 2.0 whose novel sole technology guarantees consistently higher movement comfort and extreme slip resistance – regardless of the terrain or weather conditions.
A sophisticated cushioning system also keeps the foot active, thus preserving its youth and health in the long term. “If shoes are too soft, they change load behaviour when walking, making feet comfortable and lazy. They get spoiled and become deformed”, says orthopedist Dr. Norbert Becker as a word of caution.
Sophisticated cushioning system and optimised footbed
In contrast to many conventional athletic footwear, Black Eagle® Adventure 2.0 eschews soft cushioning elements. What’s more: “A sophisticated cushioning system and optimized footbed provide the foot with everything it needs”, Andreas Himmelreich, head of research and development at HAIX®, explains the advantages of the latest progress.
The dynamic rubber outsole is extremely lightweight and elastic thanks to the use of a special polyurethane technology and does not lose its shape. This innovative technology allows for the first time to completely abstain from the use of adhesives. The individual components of the soles are not glued, but securely anchored together through a much more elaborate direct injection process that also increases sustainability: “We want to move away from the throw-away mentality. We believe shoes must above all have one thing – a long life!” emphasizes CEO and master shoemaker Ewald Haimerl.”
Reliable partner for leisure
Whether mountain biking, trekking, backpacking, in forests or gardens, or on the notoriously muddy fields of music festivals, the HAIX® Black Eagle® Adventure 2.0 knows no limits. A waterproof and breathable GORE-TEX® membrane provides additional comfort.
Natural support for the allrounder “foot”
The human foot is not a specialist, but rather an all-purpose universal talent. A good shoe should therefore always adapt to the foot. “It should have grippy contact with the ground, a good bedding and be able to support the foot movement during the various load phases”, says Dr. White Med. Norbert Becker. If you consider everything our feet must be capable of doing in the course of a lifetime, you soon realize how essential the right footwear is.
HAIX®, based in Mainburg, lower Bavaria, a second generation family-owned business, has a long tradition of prioritizing the protection of the feet. About a million pair of special shoes leave the company’s production facilities every year and these find appreciative owners. Whether fire or rescue services: Highest protection and security standards are top priority for the shoe experts at HAIX®.
“We have long wished to make this quality awareness available to end users”, explains company owner Haimerl. “Protection and stability are our strengths, we have always ranked among the very best here. Our company produces exclusively in Europe”, the fireman underlines the quality standards of his company.
HAIX® Black Eagle® Adventure 2.0 is available in seven different trendy colours and also in a special, more narrow version, tailored to the needs of the female foot.
All features at a glance
- Multifunctional outdoor shoe
- Sole with special PU technology (DESMA method)
- Sophisticated cushioning system
- Optimized footbed
- Extreme slip resistance (lamella cleats)
- Natural support in any terrain
- Waterproof & breathable due to GORE-TEX®
- Available in seven different trendy colours
- Also in a (narrower) women’s version
- Practical quick closure
- 100 % Made in Europe
Based in Mainburg in Bavaria, HAIX is a functional footwear specialist with a worldwide reputation as a “safe brand”. Wherever people need high performance footwear that will not let them down, HAIX has become the brand of choice – in Europe, North America and Asia.
At the company’s headquarters and main sales office, HAIX has established dedicated R&D, design and marketing departments. In the high-tech research and test lab, HAIX engineers develop new functional features and set new trends and standards for safety footwear. For the production of its top-quality functional boots, HAIX operates factories in Mainburg and in Croatia where the company built one of the most modern shoe manufacturing plants in the world.
The HAIX Group has set up sales offices in Lexington, Kentucky (USA) and Strasbourg, France. HAIX employs more than 1100 people all over the world. In 2015, the company produced more than one million pairs of boots, achieving a turnover of EUR 94.4 million.