STAINMASTER Carpet Care Proprietary Technology cleans and protects carpets by repelling dirt

STAINMASTER Carpet Care Proprietary Technology cleans and protects carpets by Repelling Dirt

Spilled wine, messy pets and dirty shoes can all take a toll on a home’s carpet.  That is why Georgia-Pacific and INVISTA, the maker of STAINMASTER® flooring, are teaming up to expand the brand with a line of carpet cleaning products available in stores nationwide in the USA

Drawing on 30 years of experience in keeping carpets looking great, the new STAINMASTER(TM) Carpet Care Line consists of pet, rug and carpet cleaners, as well as a high traffic formula, all with breakthrough technology that lifts tough stains and leaves behind a protective coating to repel dirt and protect against resoiling. The product line includes:

–        STAINMASTERTM™ Carpet Pet Stain Remover lifts away tough pet stains and eliminates odours. Breathe easy thanks to powerful ODOR REMOVE™ technology which starts to eliminate odours within minutes.Stainmaster

–        STAINMASTER™ Carpet Stain Remover lifts away tough stains and is specifically designed to begin cleaning on contact while penetrating deep into carpet fibres.

–        STAINMASTER™Carpet High Traffic Cleaner’s multi-action system loosens and lifts tracked-in soil then goes a step further by applying an invisible shield to repel dirt and protect against re-soiling

–        STAINMASTER™ Rug Stain Remover is tough on stains but is gentle on area rugs’ delicate colours

“As a company that is always searching for breakthrough solutions to consumers’ everyday messes, we are excited to introduce a premium line of carpet cleaning products to the market,” said Shellie Caudill, director of research and development at Georgia-Pacific. “A product’s ability to protect carpet by repelling dirt is a huge advantage to our consumers. With some competing products, dirt can collect where the stain was treated causing the stain to appear to return and require additional work to remove.  But with STAINMASTER™, when the stain is treated, it’s gone entirely which helps make our consumers’ lives easier.”

“Since the beginning, the STAINMASTER™ brand has allowed consumers to confidently embrace life’s little messes, knowing that the surfaces in their home are protected,” said Lisa Connolly, director of global brand marketing for the STAINMASTER brand.  “As we continue to expand the STAINMASTER™ portfolio of products, we are thrilled to partner with Georgia-Pacific to deliver the kind of innovative products that they’ve come to expect from the most trusted brand of carpet.”

“As a company that is always searching for breakthrough solutions to consumers’ everyday messes, we are excited to introduce a premium line of carpet cleaning products to the market,” said Shellie Caudill, director of research and development at Georgia-Pacific. “A product’s ability to protect carpet by repelling dirt is a huge advantage to our consumers. With some competing products, dirt can collect where the stain was treated causing the stain to appear to return and require additional work to remove.  But with STAINMASTER(TM), when the stain is treated, it’s gone entirely which helps make our consumers’ lives easier.”

“Since the beginning, the STAINMASTER(TM) brand has allowed consumers to confidently embrace life’s little messes, knowing that the surfaces in their home are protected,” said Lisa Connolly, director of global brand marketing for the STAINMASTER brand.  “As we continue to expand the STAINMASTER(TM) portfolio of products, we are thrilled to partner with Georgia-Pacific to deliver the kind of innovative products that they’ve come to expect from the most trusted brand of carpet.”

The STAINMASTER® brand is a leader in innovative flooring solutions.  The brand offers a portfolio of home products that hold up to everyday life and give consumers the confidence to live more fully in their homes. The STAINMASTER® brand revolutionized the carpet industry in 1986 with a stain-resistant technology never before available in carpet. Today, STAINMASTER® products continue to help keep homes looking and feeling new because they’re constructed with lasting, high-quality materials and innovative designs

Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, enMotion®, Sparkle®, Mardi Gras® and Vanity Fair®, as well as Dixie®. Its GP Harmon subsidiary is among the world largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly, and creates nearly 92,000 jobs indirectly.

With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibres. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10000 employees.

www.stainmaster.com/cleaners

www.STAINMASTER.com

www.gp.com

www.invista.com 


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