Adidas expands in China with specialised stores
Adidas estimated that the group’s sales in the Greater China region will go up by 16 % – 19 %in 2016.
The brand has already established a retail network of around 9000 stores in over a thousand cities in China. In tier 1 and tier 2 cities, Adidas opened a number of specialised stores for segmented product markets, including five female stores and the brand’s first football specialized store in the world. In the coming five years, the brand will continue to focus on five key product markets, which include football, running, female, kids and classic sportswear.