Increased Transparency for Parents when Purchasing Children’s Clothes

Increased Transparency for Parents when Purchasing Children’s Clothes

Parents consciously make sure that textiles and clothes for their little ones are harmless to health. For many years, independent product labels such as the OEKO-TEX® Standard 100 for articles tested for harmful substances have been a reliable source of information in this regard. But how can parents identify that textiles have also been manufactured in an environmentally friendly way and that the suppliers respect fair working conditions?

In a podium discussion with the Swiss lingerie brand CALIDA on September 16th at the Kind + Jugend trade fair in Cologne, OEKO-TEX® will address the question of why transparency is becoming increasingly important for consumers and how companies along the textile chain can successfully meet parents’ growing expectations with the help of independent certifications for children’s clothing. At the company’s stand in hall 11.3, D060, experts from several OEKO-TEX® institutes will explain how the individual modules of the OEKO-TEX® system can support brands, manufacturers and retailers as they implement more responsible product practices along a more sustainable supply chain.

OEKO-TEX® at Kind + Jugend 2016 – Podium discussion with CALIDA AG

World-class quality, comfort and sustainability have been the trademarks of CALIDA AG since 1941. The traditional Swiss company remains true to its philosophy with its recent award of the MADE IN GREEN by OEKO-TEX® label. MADE IN GREEN gives CALIDA customers a level of transparency that has not yet been achieved as, now, the consumer can scan the QR code or reference the test number on the label to track the production of an article. The MADE IN GREEN label provides information on the country in which production took place and which production facilities were involved. MADE IN GREEN also provides verification by an independent resource that the labelled textiles have been tested for harmful substances and that they have been manufactured using environmentally friendly technologies and in a socially responsible manner.

In spring 2016, CALIDA started to label several women’s and men’s products with the MADE IN GREEN label. The CALIDA children’s collection is the first fully labeled segment since July 2016. Their aim is to label the entire CALIDA collection in the coming years.

At a glance OEKO-TEX® at Kind + Jugend 2016

Exhibition stand in hall 11.3 – stand D060 15. – 18.09.2016 | 09:00 – 18:00

Podium discussion with OEKO-TEX® and CALIDA AG: Give mothers what they want – well-designed clothing produced in a responsible and transparent manner 16.09.2016 | 12:00 | Trend Forum | Hall 10.1 Speakers: Anna Czerwinska, Marketing & Communication Manger, OEKO-TEX® | David Pircher, Head of Business Development, OEKO-TEX® | Stefan Kehrer, CALIDA AG

 Specialist presentation from Jörg Diekmann, Head of International Sales at the Hohenstein Institute: Transparency in the sustainable textile supply chain for clothes for children & teens with Made in Green by OEKO-TEX® 17.09.2016 | 11:30 | Trend Forum | Hall 10.1


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