Aurora Introduces Premium, Multi-Platform Expressions Canvas Line at SGIA 2016

Aurora Introduces Premium, Multi-Platform Expressions Canvas Line at SGIA 2016

At SGIA 2016 (September 14–16, 2016 in Las Vegas), Aurora Specialty Textiles Group will launch the Expressions Canvas line, an exciting, new canvas collection specially engineered for optimal performance across a broad range of today’s latest digital printers, including latex, UV, solvent and eco-solvent.

Expressions is both robust and versatile, providing Print Service Providers (PSPs) that use different printers with a canvas that can be used across multiple platforms without sacrificing print performance, ink usage or production output.

The new Expressions line offers the full range of popular gloss levels requested by today’s market, from matte, satin, semi-gloss to gloss, all available at widths up to 122” and roll lengths up to 1,100 yards. Aurora, being the manufacturer, also has the ability to provide custom sizes to best meet customer needs.

In addition, Aurora will be adding a Natural Cotton, as well as a lighter-weight décor line of canvas, all available in widths up to 122.”

Independent trials conducted this summer by Color Concepts in Salt Lake City, Utah, demonstrated that Expressions Semi-Gloss–when tested against three leading, respected, commonly used, high quality canvas brands–outperformed the competition in the following critical areas:

1.      Superior performance across multiple platforms, allowing PSPs the ultimate flexibility in procuring and inventorying one canvas to meet all of their printing needs.

2.      Broadest colour gamut at eight, ten and 12 passes, making Expressions Semi-Gloss the premium canvas of choice for discerning customers looking for optimal color output.

3.   Expressions Semi-Gloss consistently demonstrated the ability to achieve commercial print quality at 6 to 8 passes, compared to other premium canvas brands, which required 10 to 12 passes to achieve similar quality. The ability to run at high-speed modes increases productivity by as much as 40 % and saves ink costs.

Aurora Specialty Textiles Group has developed a proprietary coating for the Expressions line that not only makes it versatile, but also optimally high performing. Expressions is also OBA-free, demonstrating very good archival properties without sacrificing whiteness.  Expressions is made from premium 35 % cotton/65 % polyester fine oxford weave (2-over-1).

And certainly not least – Expressions was developed and is also made in the USA at Aurora’s manufacturing plant in Yorkville, Illinois (USA).

The September/October 2016 issue of SGIA Journal, which is being distributed at SGIA 2016 in Las Vegas, includes a feature article on today’s custom coatings and finishes for print media by Marcia Ayala, Vice President at Aurora.

Ayala, who also leads Aurora’s R&D division, wrote the article as a how-to and best practices primer on the coatings and finishes needed to best prepare print media for different printers and end products.

In the article, she discusses the interactions between coatings and inks, and looks at the various coatings needed, or legally required, for the applications in most demand in today’s print market.

Her article can be found on page 59 of SGIA Journal.

Aurora Specialty Textiles Group, Inc. is a global leader in coating, dyeing and finishing of both woven and non-woven fabrics. Based in Yorkville, Illinois, U.S.A., the company has a 133-year tradition of innovation and in 2015 invested in a new state-of-the-art, wide width coating and finishing line, and a new facility, that dramatically expand their ability to serve customers. Products include digitally printable textiles through Aurora’s Northern Lights Printable Textiles line, specialty home products, industrial products and tape products for a wide variety of industries. Aurora Specialty Textiles Group, Inc., is a Meridian Industries, Inc. company and ISO 9001 and ISO 14001 certified. 

www.auroratextile.com


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