Review of past Galleria Intima in New Delhi, India
Like last year, the fifth edition of Galleria Intima was held at Hotel Crowne Plaza in New Delhi, India on August 5 and 6, 2016
As it has depicted with each passing year, the Intimate Apparel Association of India (IAAI) exceeded the achievements, pomp and display of last year. Close to 2000 visitors thronged the stalls of almost a thousand brands from across India and the globe.
More than 500 exhibitors networked and garnered an array of information, intel, sources, vendors and resources during the event. As ever, Galleria Intima 2016 encompassed diverse aspects of the intimate apparel industry. These ranged from fabric, laces, fibre, machinery, packaging methodology, design trends, creativity, innovation and accessories. Creativity and innovation were highlighted with the Trends Pavilion managed by Professor Monica Gupta and her team from NIFT which got highly appreciated. Having commenced to address problems that the intimate clothing industry were facing, the event has now emerged as one of the most substantial platforms for talent, skill, business and ideas in the industry to collaborate and contribute towards mutual growth. Speaking about the event and how it has metamorphosed since its first edition, Dhiraj Makhija of Makhija Intimates said, “The show has been growing from strength to strength year on year. Inclusions of newer companies from India and abroad, as well as an array of unique products under one roof are some of the USPs of this show. We get to meet with our fellow companies and also understand latest trends from the seminars and panel discussions. I think, going ahead, I would like to see more participation from Indian companies as well as from the distributors of companies based overseas to harness better business deals.”
Galleria Intima 2016 was inaugurated by Smt Rashmi Verma, the secretary (textiles), who set the tone of the show with her speech. In her speech, Smt Verma was supportive of the event and lauded the efforts of the IAAI. She also explained the concept of the recent booster offered to the Textiles and Apparel Industry. Smt Verma welcomed all international visitors and also invited international exhibitors to consider opening their units in India. Across a period of over three hours, Smt Verma spent time interacting and understanding the nuances of the industry. Mr Rakesh Grover, the president of the IAAI apprised Smt Verma about the problems and concerns ailing the intimate clothing industry. Understanding the concerns of the industry with the GST bill, Mr Grover also submitted a memorandum asking for the intimate clothing industry to be included in the list of merit goods under the GST bill. Grover further apprised the revenue secretary about the issue with bra cups. With the industry’s interests uppermost in mind, Grover also wrote to the Consumer Affairs Ministry to exclude intimate clothing from the Packaged Commodity Act.
Gautam Makhija, the director of Sherry Apparels said that the presence of government officials at the event was a welcome sign for the industry. He said, “I have been attending this show since its inception. It has been one of the best networking platforms for our industry. Inviting government officials has really boosted our morale as the ministry has been apprised of our pain areas and they have assured us all the possible help. More participation from Indian companies will enhance possible business tie-ups. I feel that global companies participating in the trade show should have a local distributor to facilitate easier business access. All in all, this is a great event for expanding business horizons.”
Most exhibitors were of the opinion that the show has well and truly matured. They believed that almost every individual they interacted with was serious about business and had the intention to help the industry grow on the whole. Sanidhya Jhunjhunwala, partner, ABSJ Fashions, who were participating as exhibitors for the first time summarised saying, “This was the first time we were participating as exhibitors. For us, this event was unique in terms of attracting not only Indian but also global players. The best part about the event was that we could find companies be it accessories, fabric, machinery, all under one roof.” Explaining the feedback and response they received, Jhunjhunwala said, “We had a decent footfall at our booth in terms of people who were keen on the product range as well as curious about the fact that a factory based in India was making such a wide variety of products. We had an enriching experience in getting to meet so many people and also exploring avenues of supplying.”
Sharing knowledge and information forms a very crucial aspect of Galleria Intima and the 2016 was no different. Wazir Advisors, the knowledge partners to Galleria Intima presented a white paper on the Indian men’s innerwear segment. Titled “Insights & Perspectives”, it was well received by the attendees. Prashant Agarwal, the Joint Managing Director for Wazir Advisors, threw more light on the category and explained the challenges as well as the way forward for brands. Mr Agarwal explained market dynamics by saying, “These days, what is regarded as the rural or under-developed class is moving towards the more suburban and urban middle class mind-set. And in the future the present, middle class will shift to the status of upper middle class. This shift is made possible by economic growth, increasing disposable incomes, dual income households etc. This has brought remarkable changes in the lifestyle of the people and they have become more brand conscious and are opting for better products and services. Men are opting for branded suits and jackets over the tailored ones and women are moving from ethnic Indian wear to western wear. These lifestyle changes have recently percolated down to both men’s and women’s innerwear segment as well and owing to this fact the innerwear industry in India is expected to grow at a very healthy pace in the next decade or so.”
Galleria Intima also has its eyes firmly set on the future, and so do its attendees. This was epitomised during the seminars and panel discussions on “Intimate Wear 2020” and the “Use of Technology in Manufacturing” which witnessed 100 % attendance.
At the culmination of Galleria Intima, a gala dinner was organised which was attended by over 500 exhibitors and visitors who enjoyed the night networking with each other.
While it is established that each new edition of Galleria Intima enjoys more success than its predecessor, it also sets higher expectations for the next edition. That said, the IAAI takes it as motivation. So here is to the next edition which is definitely going to be even better than ever.