French Hermes enters shoe business by acquiring minority stake of Pierre Hardy

French Hermes enters shoe business by acquiring minority stake of Pierre Hardy

French luxury group Hermès International announced on July 13, 2016 that it acqui8red a minority stake of the shoe brand Pierre Hardy, founding somewhat a footwear power when shoes are proving to be the It bags of the moment,  given that it also owns the British cobbler brand John Lobb

Axel Dumas Chairman of Hermès GroupThe past few years have seen an explosion of shoe floors in department stores worldwide and the first shoe initial public offering. Hermès also owns the crystal brand Saint-Louis Cristallerie, Puiforcat silversmiths as well as some of their suppliers of textiles and leather goods, among other companies.

It is also a recognition of the potential of Pierre Hardy, which was founded by, yup, Pierre Hardy in 1999, and is known for its sculptural, graphic heels and handbags, quirky sneakers (fans include Rihanna — she has the fur ones — Bella Hadid and the rapper Future), and an attempt to keep its bespectacled designer in the family — or “the tribe,” as Axel Dumas, the chief executive of Hermès, said in the official announcement.

After all, Hardy has been responsible for men’s and women’s shoes at Hermès since 1990, and in 2001 added jewellery to his responsibilities; he was part of the team that created the Apple Watch for Hermès last year. Earlier this year, Pierre-Alexis Dumas, the artistic director of Hermès, presented Hardy (50), with the Legion d’Honneur in a terraced room atop the company’s headquarters on Faubourg St.-Honoré in Paris.

The development of the brand Pierre Hardy

In 1999, Pierre Hardy launched his eponymous brand. From the very first season, the tone was set: the creative approach would be radical and graphic. Pierre Hardy is a true shoe architect, his work firmly based in the composition of volumes. Working beyond the confines of trends, he pushes the limits of form and structure, with lines that are at once strong and subtle, modern and sensual. The collections are sold across the world in over 200 points of sale.

1999      Launch of the Women’s shoe collection.

2002      Launch of the the Bag collection.

               Launch of the Men’s shoe collection

2003      Opening of the first PIERRE HARDY boutique in Paris, Jardins du Palais Royal.

2006      Launch of the PIERRE HARDY sneaker collection.Collection Hardy

               Collaboration with GAP for three capsule shoe collections.

2008      Release of the first PIERRE HARDY Limited Edition sneaker.

2009      PIERRE HARDY becomes a member of the Comité Colbert.

2010      Launch of the iconic Cube Perspective canvas collection.

               Opening of the first New York boutique in the West Village at 30 Jane Street.

2011      Collaboration with PEUGEOT: creation of a Concept-Shoe for the HX1 Concept Car.

2012      Collaboration with EDITIONS DE PARFUMS FRÉDÉRIC MALLE, redesigning their travel spray bottles.

2013      Collaboration with NARS for a capsule collection of nail polishes and blushes.

2015      The house celebrates its 15th anniversary with a Disco Party.

2016      Opening of the first Tokyo boutique in Aoyama.

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