OutDoor 2016 Friedrichshafen closed its doors with success
Once again, the OutDoor has confirmed its position as the leading international outdoor trade show. From start-up founders, retailers and key SME decision makers to CEOs from major outdoor brands
Lake Constance welcomed over 21507 trade visitors (2015: 21,464) to the 23rd edition of the show. The international nature of the show also increased with visitors from over 92 countries (2015: 85). “We are really pleased. The international appeal of the OutDoor show is increasing and it continues to act as the focal point for the entire industry, even in these challenging times,” concluded Klaus Wellmann, CEO Messe Friedrichshafen and Stefan Reisinger, Head of OutDoor at the end of the show on Saturday. In addition, all twelve exhibition halls and the full open air exhibition grounds were filled to full capacity with the stands of 960 exhibitors from 40 countries.
The multi-faceted combination of new concepts, product innovations and in-depth presentations and discussions at the industry summit provide a tangible impression of the outdoor market of the future. “Once again, OutDoor has proved to be an excellent showcase of the latest developments in our sector. Walking around the halls, I was struck by the high quality booths and the great standard of communications material used to promote many new and exciting products. All of this demonstrated to me that our industry has truly come of age. Our collective challenge is to sustain the momentum we have created and secure long term prosperity for the whole market by encouraging new consumers to participate in outdoor activities. The exhibitors, various events and networking at Messe Friedrichshafen have provided one of the platforms that we can use to achieve that.” said Mark Held, General Secretary European Outdoor Group (EOG).
The OutDoor’s new conceptual changes were well-received. Both the revised hall plan and new key themes in the East Entrance with the new Outdoor Industry Award display, the trend shows and trend windows plus the popular OutDoor Conferences resulted in a very communicative edition of the show. We were delighted to see that we have been able to inject fresh impetus at so many different levels, which confirms the OutDoor’s
standing as an authentic community platform,” explained Project Manager Dirk Heidrich.
The trade visitor survey whose responses came 60 % from retailers, 20 % from the industry and the same percentage from outdoor agencies and service providers confirmed the importance of the show. 90 % of them described visiting the tradeshow at Lake Constance as important or very important. The economic situation in the outdoor industry was ranked by 46 % as improving and by 37 % as stable. 85 percent of guests at the show confirmed that they will be attending OutDoor 2017 (24th OutDoor) at Lake Constance moves forward to June 18 – 21, 2017, and the 25th edition is planned for June 17 – 20, 2018.