US La Jolla Group Partners with Hang Ten for US Clothing License
La Jolla Group has partnered with Hang Ten as their US clothing licensee. The first collection debuted in Urban Outfitters stores in May, with an exclusive 12 sku assortment of retro Hang Ten product capitalizing on the 70’s fashion trend. Hang Ten is the perfect complement to the La Jolla Group portfolio, offering additional multi-tiered avenues of diversification beyond traditional endemic distribution
“This long term license agreement to manufacture men’s and women’s Hang Ten apparel rounds out our portfolio of brands at La Jolla Group, and positions us well in the marketplace,” said La Jolla Group CEO Daniel Neukomm. “With La Jolla Group’s sophisticated operating system and talented teams of design, sales and marketing professionals, it was a seamless transition to integrate Hang Ten into our business.”
Hang Ten is an iconic brand with rich history, offering modern surf products inspired by the original Hang Ten label of the 60’s and 70’s. The apparel line pays homage to the classic styles that made it famous. The brand is authentic to the California lifestyle – radiating a fun, free-spirited coastal attitude.
“This partnership allows us to reinvigorate the Hang Ten brand while remaining true to our heritage and inherently Californian DNA,” said Marc Setton, Hang Ten CEO. “It’s an opportunity to expand our footprint and further our messaging of originality and authenticity.”
La Jolla Group (LJG) is the world’s premier active-lifestyle apparel company. With a strong operational backbone, and a portfolio of apparel brands both domestically and globally for some of the most iconic names in active/outdoor lifestyle, (including O’Neill, Metal Mulisha, FMF, Roark, Spiritual Gangster, Hang Ten), LJG applies its industry-dominating core competencies in finance, production, design, marketing, sales and distribution to refine its diversified roster of business activities for the 21st century.
Founded in 1960, Hang Ten is the original surf and California lifestyle brand for men and women. Adorned with the globally recognized “Feet” mark, the icon carries a surf heritage and nostalgic appeal no other brand can claim. Our authenticity comes from being a pioneering force in action sports, defining the aesthetic and culture of this unique market. While always aware of our deep roots in the Californian coastal spirit, Hang Ten continues to evolve as an all-season lifestyle brand, transcending age. More than a label, it’s a mindset.