US Butler Home Products Announces Acquisition of Clean Ones, a leading Household Glove Company
Butler Home Products, a division of Bradshaw International, announced today the completion of the acquisition of Clean Ones Corp., a Portland, Oregon-based household glove company with more than 30 years in the market and nearly 2 billion gloves sold each year.
Butler Home Products is a diversified consumer cleaning company, selling products within five different categories. These consist of cleaning tools (the company’s largest business segment), as well as lint rollers, garment and laundry care, reusable and disposable gloves, and household sponges. The acquisition will allow Butler to expand its market share in gloves, while leveraging the company’s preeminent status as an innovative leader in the cleaning products industry. Butler currently offers a wide range of household gloves under various owned and licensed brands.
Clean Ones will retain its name, and will be marketed as a brand under the Butler Home Products portfolio. As part of Butler’s overall corporate business, Clean Ones will maintain its Portland office, as well as the company’s existing distribution network.
Clean Ones is widely recognized for its consistently superior quality and product innovation in gloves, particularly in the household segment of the business. The company’s sourcing, product development, and market experience, coupled with its national retail presence in club, grocery, mass merchandiser, automotive, private label, and various other distribution channels, has given Clean Ones a trusted reputation among both retailers and consumers.
“Bringing Clean Ones into the Butler family represents an important step in the company’s overall growth plan,” said Robert Michelson, President of Butler Home Products. “Household gloves play an integral role in our business, and this acquisition will further accelerate Butler’s growth in the category.”
Michelson added that since Butler entered the glove business in 2011 with the Mr. Clean brand, the consumer glove market has expanded 35% as the use for the products expands throughout the house and into food prep. “The Clean Ones assortment enhances the product offering and gives retailers and consumers an even greater range of options from Butler,” he said.
Clean Ones President Tim McMann said, “Clean Ones has been committed to bringing distinctive features, product diversity, and superior quality to glove consumers for more than three decades. By becoming part of Butler Home Products, we will be able to build upon the brand’s longstanding retail success, while reaching new consumers and ensuring continued growth.”
Butler Home Products, based in Hudson, Massachusetts, is a division of Bradshaw International, and a leading manufacturer and distributor of cleaning products in North America. The company has a growing market share with distribution in more than 50,000 retail store outlets.
Butler is a leader in the cleaning tools market, manufacturing and distributing mops and brooms, lint rollers, garment and laundry care, reusable and disposable gloves, and household sponges. These products are marketed under a combination of owned and licensed brands. Licensed partners include the Clorox Company (Clorox, Liquid Plumbr and Tilex), Stanley Black & Decker (BLACK + DECKER), and Procter & Gamble (Mr. Clean, Dawn and Gain)
Bradshaw International is a privately owned company based in Rancho Cucamonga, California, with a family heritage dating back to 1905. Bradshaw International is a premier marketer of housewares in the U.S., and the largest kitchen gadget supplier in the world, shipping more than 150 million pieces annually. Its family of brands spans the areas of kitchen tools & gadgets, cookware, and bakeware, and includes: Good Cook®, Bonny, Profreshionals(TM), Bialetti,T-fal, Sweet Creations, and Betty Crocker®.