Klay Thompson Sneaker Line Scores Big in China ANTA KT series sells over 650000 pairs
ANTA Sports Products Limited, a leading sportswear company in China, is pleased to announce that order for the ANTA KT series has passed the 650000 pair mark, becoming the fastest growing amongst all NBA player endorsed ANTA products
The ANTA KT series was first launched in 2015 and recorded about 150000 pairs orders in its first year. In addition to the original KT1, special editions of KT models were introduced to echo the epic NBA Playoffs and Finals which became instant hits. The KT series has achieved over 500,000 orders for 2016 trade fairs, an increase of approximately 240 %.
Klay Thompson, an endorser of the company and a sharpshooter for the Golden State Warriors, wears tailor-made ANTA basketball shoes, which have contributed significantly to his outstanding performance throughout the season, including achieving an eleven 3-pointers record during the Western Conference Finals against Oklahoma City Thunder in May.
Ding Shizhong, Chairman and CEO of ANTA Sports, commented, “While I am sad to see the Warriors missing out on the crown this season, I am thrilled to announce that the KT series topped the charts in China in terms of growth amongst all ANTA basketball lines. Klay’s outstanding performance this season certainly reflects the quality of our brand.
“The launch of the Klay Thompson series products was one of the most closely watched endorsement deals in recent years for a Chinese brand and a bold move by Klay who left a legacy brand for his namesake line. Today, we are proud that fans in China have embraced the ANTA KT series, making it one of the top selling ANTA sneakers in China. Later this year, we will launch additional special edition KT lines and will host a number of high profile promotional events, ensuring ANTA’s basketball-related products reach new heights,” he added.
Klay Thompson said, “I am honoured to be an ANTA brand endorser. The shoes give me the strong grip, safety, balance and stability that I need to perform and excel. The ANTA KT1 has been a big part of my journey to the Championship with the Warriors”.
Established in 1994 and listed on the Main Board of Hong Kong Stock Exchange in 2007, ANTA Sports Products Limited is one of the leading sportswear company in China. For many years, we are principally engaged in the design, development, manufacturing and marketing of ANTA sportswear series to provide professional sporting goods to the mass market. Our professional sportswear includes sports shoes, apparel and accessories. In recent years, we started moving full steam ahead on the strategy of “Single-focus, Multi-brand, and Omni-channel” to deepen our footprint in the sportswear market with a vibrant brand portfolio, including ANTA, ANTA KIDS, FILA, FILA KIDS, Descente and NBA, seizing every opportunity arose in all important retail channels as a result of the successful Omni-channel strategy to unlock the potential of mass and high-end markets in China. By integrating various resources, including sponsorship and endorsement, advertising and promotional campaigns, corporate social responsibility initiatives, professional store image and high quality, value-for-money merchandise, we strive to reinforce the image of our brands and the level of brand association in the minds of our customers. Our goal is to become the nation’s top sportswear company with the best reputation and largest market share in China, and a respectable and sustainable world-class sportswear company in the long run.