BASF opens regional platform for design activities in Shanghai
BASF is connecting with designers in Asia Pacific at a new regional platform for design activities, located in Shanghai. designfabrik® helps designers in Asia Pacific realize their concepts by bridging the gaps between creative ideas and the possibilities of various materials
At the same facility, BASF is also hosting design-related activities for coatings solutions, care chemicals, construction chemicals, pigments and leather chemicals. The hub provides advanced solutions for multiple industries including automotive, cosmetics, building and consumer goods.
The new platform is located at the BASF Innovation Campus Asia Pacific (Shanghai), the company’s largest research and development (R&D) site in the region and the global headquarters of Advanced Materials & Systems Research. “With our design expertise, we want to translate inventions into daily products that enhance people’s quality of life, by connecting industrial designers with BASF researchers, developers and business experts,” said Dr. Harald Lauke, President of Advanced Materials & Systems Research, and Regional Research Representative for Asia Pacific, BASF.