E-Z UP sets industry first with eight ready-to-ship Frame Colours and mix-and-match colour selection
International E-Z UP, Inc. (E-Z UP), the #1 Instant Shelter® brand in the world is introducing three all-new professional models to their already broad line-up of high-quality, innovative portable canopies. The Eclipse(TM) Instant Shelter, Enterprise(TM) Instant Shelter and Speed Shelter® canopies allow teams, brands, organizations and businesses the choice of hundreds of vibrant frame and top colour combinations to completely tailor their shelters to their unique personalities. The eight new ready-to-ship frame colour offerings are an industry first and allow businesses, consumers and organizations to elevate their brand to the next generation of professional instant shade. All three portable shelters are upgraded with high-quality enhancements to make them the easiest to use and most durable while offering mix-and-match options for tops and frames with fresh new colours.
The professional grade Eclipse Instant Shelter is available in four sizes and is considered best-in-class by small and large businesses. Its superior design with heavy-duty framework and professional grade materials is available in eight new frame colours and 25 bold top colours, offering hundreds of possible colour combinations. In addition to the first ever eight frame colour options, this new model is easier to use and features the all-new Truss Muscle(TM) for increased truss strength, reinforced fabric top corners for greater durability and the upgraded Auto-Slider® Pull Pin for improved quick lock and release of frame legs.
The Enterprise is an upgraded commercial shelter enhanced for promotions, events and general marketing. This Instant Shelter with seven new frame colour options is built to withstand everyday use with a professional grade bolt-on fabric top, reinforced fabric top corners and a high-strength steel frame. In addition to the professional qualities and innovative features of this shelter, the 25 top colours and seven frame colours allow businesses to mix-and-match more than one hundred colour combinations to lift their brand or organization to the next level.
Finally, the Speed Shelter is completely redesigned with advanced features to be more durable and easier to use. This Instant Shelter is popular for racing and sports teams with its unique shape, compact folded size and custom engineered materials. Recently it has increased its appeal to both consumers and other professionals with the new line of six frame colours and 25 vibrant top colours to offer more colour combinations than ever before. The Speed Shelter allows teams and organizations to personalize this versatile and stylish shelter for both fun and business.
E-Z UP offers more colour selections for frames and tops than any other portable canopy brand on the market today, allowing businesses, consumers and organizations to truly define who they are by personalizing their very own, unique colour combination that best represents their brand. E-Z UP has award-winning custom print capabilities and uses only the best materials and inks available. They are a three-time Specialty Graphic Image Association (SGIA) Gold Award Winner for digital printing excellence, one of the most prestigious printing recognitions in America.
“Our three new models with up to eight vibrant frame colours and new top colour options push the boundary of innovation and provide something completely unique for our customers’ brands. We’re proud to introduce our upgraded shelters and vast selection of hundreds of colour combinations you can now choose from, all with our signature ease-of-use,” said Brad Smith, president of E-Z UP. “We always strive to be different and better than other portable canopy brands by exceeding the needs of our customers. These three new models are a testament of our passion for creating products that demonstrate our values of ease-of-use, quality and innovation.”
In addition to the customer-driven mix-and-match colour choices, all of the new models are available in up to eight pre-selected colour sets, such as Rage (red on red), Splash (cyan on green), Steel Orange (orange on steel grey), and Electric Blue (blue on blue) in order to simplify the selection and purchase process. The pre-selected colour sets are an extension based on the popularity and success of the company’s innovative Recreational Instant Shelter models launched last year.