Swedish clothier KappAhl joins Canopy for more sustainable textiles
As part of its prioritized work to increase the amount of sustainable fashion in the customer’s wardrobe, KappAhl now joins the international environmental organization Canopy and their efforts to preserve the world’s ancient forests, species and climate.
“Our involvement in Canopy is part of our ambition to use only cellulose-based fibers from sustainable forestry”, explains Eva Kindgren de Boer, KappAhl’s sustainability manager Production. “It also contributes to our ambitions to continuously increase the proportion of sustainable materials in our range.”
Today KappAhl joins the international environmental organization Canopy and their efforts to preserve the world’s ancient forests, species and climate. Through its membership the fashion chain continues its dedicated sustainability efforts, in this case to help eliminate the use of cellulose-based fibres from endangered forests around the world. And ultimately increase the share of sustainable fashion in the customer’s wardrobe.
The fashion chain is now undertaking the task of ensuring that all viscose, lyocell, modal and other cellulosic fibres solely come from suppliers approved by Canopy. This task is expected to be fully implemented during 2017.
Cellulose-based fibres can be viscose, rayon, modal and lyocell etc. According to Canopy’s estimates about 1/3 of all the cellulose fibre in the world today comes from endangered forests that are important for climate and biodiversity.
Canopy is a non-profit environmental organization dedicated to protecting forests, species and climate. Canopy cooperates with more than 750 companies to develop innovative solutions, making supply chains more sustainable and help to protect the world’s remaining ancient and endangered forests.