CEMATEX appoints “new” company to organise ITMA 2019 in Barcelona
CEMATEX, the European Committee of Textile Machinery Manufacturers, has announced that it has awarded a contract to a new company, ITMA Services, to organise its ITMA 2019 show
ITMA Services NV is headquartered in Brussels and has a subsidiary office, ITMA Services Pte Ltd, in Singapore.
Ms Sylvia Phua has been appointed as Managing Director of ITMA Services Pte Ltd. Phua has previously been involved in organising ITMA 2011 in Barcelona, ITMA 2015 in Milan, as well as the ITMA ASIA 2001 and 2005 shows in Singapore. She also collaborated on the ITMA ASIA + CITME series of shows in Shanghai from 2008 through 2014.
ITMA 2019 will be held from 20 to 26 June 2019 in Barcelona, Spain.
The European Committee of Textile Machinery Manufacturers (CEMATEX) comprises national textile machinery associations from Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland and the United Kingdom. It is the owner of ITMA and ITMA ASIA. Considered the ‘Olympics’ of textile machinery exhibitions, ITMA has a 65-year history of displaying the latest in machinery and software for every single work process of textile and garment making. It is held every four years in Europe.
ITMA Services headquartered in Brussels with a subsidiary in Singapore, ITMA Services is the appointed organiser of ITMA 2019 and future ITMA branded exhibitions. It is managed by professionals with extensive experience in organising ITMA and other major trade exhibitions around the world. It aims to maintain and expand ITMA’s unique selling proposition and relevance to a global audience.
Bag pure, bag out
Obviously, some strong comments from individual ITMA exhibitors and some CEMATEX members following ITMA 2015 in Milan, Italy, have been leading to “Bag pure, bag out”, however in reality this practically means no drastic change to the former situation! TextileFuture has offered harsh critque to the fact that for several years CEMATEX has repeatedly – quasi exclusively – awarded the contract to the Singaporean MP International to organize ITMAs.
Sylvia Phua has mostly been managing these projects for MP International. We call the actual “separation” (or at arms length) from MP, and orchestrated by CEMATEX and by creating two separate companies in Brussels and Singapore, the latter is the home of MP (!), a sheer window dressing and a simple bag pure, bag out transaction, but the (criticized) system remains – with a little distance – the same as before. The action only reveals the intransigence of the organisations involved. Football fans know exactly, what we are talking about in view to international “professional” associations acting in the interest of their members!” ITMA shows should become less costly for exhibitors and also less bureaucratic, this would be commendable, and truly service minded.