NIKE, Inc. joins the movement towards a circular economy
NIKE, Inc., the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories, has become the latest Global Partner to the Ellen MacArthur Foundation, demonstrating the company’s commitment to become a key player in the network of organisations supporting the transition to the circular economy
The Ellen MacArthur Foundation’s mission is to accelerate the transition to a circular economy and an integral part of that mission is to work with global companies who share the same vision. The Foundation works with business, government and academia to build a framework for an economy that is both restorative and regenerative by design.
“We are delighted to welcome Nike to our existing group of Global Partners who share our vision to drive system-wide change to bring about the transition to a circular economy and inspire a generation to bring about this change,” said Ellen MacArthur. “Nike is one of the biggest sporting brands in the world, an industry leader who has long understood that resources are finite and staying ahead of the game means innovating through the lens of circularity.”
NIKE, Inc., announced its partnership with the Foundation today, signalling the company’s intention to further elevate the role of circular economy thinking within its business strategy. Nike is led by design and innovation, two core principles to bring about circularity, as they address their overall impact, use of water, reuse of by-products and the impact of materials and processes involved in production.
“Sustainable innovation is an engine for our future growth and a catalyst for revolutionizing the way we do business. As part of our growth strategy, we have set a vision for a low-carbon, closed-loop future, and we fundamentally believe the transition from linear to circular business models will accelerate our ability to create the future of performance products for the athlete,” said Hannah Jones, Chief Sustainability Officer and VP, Innovation Accelerator, NIKE, Inc.
The Global Partners and Core Funding Partners have been integral to the Foundation’s success and growth since its inception, supporting the development of the core programmes around education, insights and analysis, cities and governments and the CE100 membership programme that provides a pre-competitive collaboration and innovation for its 100+ strong business members. In recent months the CE100 programme has been launched in both the USA and Brazil.
At the heart of the shift to a circular economy lies innovation, an attribute which has always been associated with Nike. Building on Nike’s innovation capabilities and the Foundation’s expertise, the two organisations will work together to identify opportunities to achieve positive long-term impact through the circular economy.
“In the early stages of this partnership, we will work together to define specific projects that will deliver value to all parties,” said Global Partner Lead, Nik Engineer, of the Ellen MacArthur Foundation. “There is a shared and explicit understanding that we are trying to stimulate systemic change in complex global systems, and we are excited Nike will be part of this long-term endeavour.”
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiary brands include Converse, which designs, distributes and licenses casual sneakers, apparel and accessories; and Hurley, which designs and distributes a line of action sports and youth lifestyle apparel and accessories.