BASF’s Automotive Colour Trends 2016/17 are urban and natural inspired creating a parallax
Predicting the up-and-coming colours of automotive design is a challenge the designers from BASF’s Coatings division tackle every year. The overarching theme for this year’s collection of 65 colours is “Parallax”, a concept that objects appear shifted or changed when viewed from different angles. The two competing vantage points that shape our modern world are: the fascination of the virtual world and the longing for honest self-expression
Multi-faceted colours make up the global trend
On the global level, the ambiguous relation between the virtual and the physical world becomes visible on automotive colour palettes. Synthetic, metallic blue, silver and white hues stand for the trend towards digitalization of the daily life. Chromatic colours and natural hues demonstrate a contradiction – a search for authentic experiences and emotions, especially in urban areas. Innovative pigment effects that enable two or more colours to be combined along with metallic urban shades will enrich the colour portfolio of the cars of tomorrow.
Specific local conditions and developments shape the way global trends are adapted regionally:
Changing your own position opens in Europe new viewing angles and therefore makes way for new ideas. This reflects directly into the development of automotive coatings – where a changing angle reveals the potential in colour, effect and texture. This perfectly fits with the topic of Parallax. On a direct view, the idea of a physical world is represented by ASMR Blue: an intense metallic blue, which combines a digital look and feel with a materialized metallic effect. Blue in general will gain market share with the help of these possible refreshments.
Europe is also guided by the question “What comes after the hashtag?” – the search for a way to adapt to a digital world without losing track of real life experiences and personal identities.
A sequence of colours ranging from blood red – a powerful colour representing an inner feeling which leads to new ways of change – to darker reds and greens that are accompanied by anthracite and blacks makes up the European trend world. Black – one of the major colours for automotive since years – is regaining strength and power: by creating deep dark impressions.
Despite economic and other challenges in the region, Asians remain confident in their future success. This optimistic approach is reflected in fresh, playful colours such as blue-green. In addition, Asians are looking for creativity and quality, which can be found in the delicate textures of a metallic sand beige colour, demonstrating the connection between traditional values and typical Asian elegance.
The highlighted North American colour, Raingarden, is a soft sophisticated silver that transitions between green and blue, depending on the viewing angle. The subtle blending of colours shows that the lines of how individuals behave in society and how they’re influenced by technology are blurred. The unique combination of pigments and technical finesse needed to create this effect exemplifies BASF’s coatings capabilities.
Automotive Colour Trends pulls expertise from studios in Asia Pacific, Europe and North America. Through intensive collaboration, the teams provide automotive customers with global trends and regional differences in the world of colour. BASF’s design competency is the key to identifying trends at an early stage that have the potential to represent a brand throughout a car’s life cycle.
For further information on BASF’s global Automotive Colour Trends and high-resolution photos, please refer to the press contact provided above.
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, industrial coatings and decorative paints. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America and Asia Pacific. In 2015, the Coatings division achieved global sales of about EUR 3.2 billion.