Guess expands into Taiwan

Guess expands into Taiwan

GUESS? Inc., one of the world’s leading lifestyle brands of apparel and accessories, is excited to announce the expansion of its free standing Jeans and Accessories store concepts into Taiwan.  Guess is relaunching the brand in the country with the opening of 4 new stores across Taipei, Taichung and Kaohsiung.  Tiger City in Taichung has been the first opening on April 30, followed by Taroko Park Jeans and Accessories stores in Kaohsiung on May 6, 2016 thus, paving the way for a prominent flagship opening at ATT4Fun set to open in June in Taipei which will be accompanied by a large scale opening event

In line with the restyled global denim-concept store launched in 2016, the new Guess stores will welcome customers in an exciting and inspiring atmosphere. The clean, bright white themes, featuring contrasting materials and glamorous details, provides a decidedly contemporary feel, while flexible modular panels make for a dynamically changing shopping experience.

The new layout celebrates the GUESS heritage through stunning digital videos and imagery while enhancing the focus on product displays. White shelving along the walls host the brand’s fashion-forward clothing, while a curated assortment of handbags and shoes are featured throughout the store and accessories, are displayed in sleek central displays. To further guide the customer experience, the stores feature fully-accessorized ‘must-have’ looks, with the iconic, world-renowned GUESS logo making every style instantly recognizable.

“Our vast expansion plans in China are underway and it was only a natural progression to expand into Taiwan,” says Victor Herrero, Chief Executive Officer of GUESS?, Inc.  “We secured key locations in major cities with sizeable stores that will showcase our multiple product categories. The dramatic energy of Taiwan goes hand in hand with the GUESS brand.  We are excited to re-enter the market and look forward to engaging with the Taiwanese consumer,” said Victor Herrero, Chief Executive Officer of GUESS?, Inc. 

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2016, the Company directly operated 835 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 804 additional retail stores worldwide. As of January 30, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide.

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