Leading worldwide B2B fashion event organiser makes important acquisition
UBM plc, the world’s leading business-to-business event organiser and marketing services organization, announced that it has acquired Business Journals Incorporated (“BJI”). BJI organizes leading fashion events in New York and Las Vegas featuring marquee properties such as Accessories The Show, FAME, Moda, Stitch, and MRKet, and publishes related trade magazines including MR and Accessories. Through this acquisition, UBM expands its US fashion event portfolio, adding BJI’s brands to its MAGIC, PROJECT, Coterie, FN Platform, and other fashion events
The integration of these two complementary businesses and hallmark fashion brands will make shopping the market more seamless and efficient for all. Additionally, the experience for buyers and brands at each show will be elevated as market dates, locations, and show configurations will be organised in ways that best serve market needs.
“Having BJI’s shows join Coterie, MAGIC, and Project within the same company provides the fashion industry with a comprehensive range of finely segmented shows to serve the needs of every fashion category. Adding BJI allows us to be more responsive to our customers as we work to coordinate venues and dates, and organize show floors to make the process easier and more valuable for exhibitors and retailers,” said Scott Schulman, CEO, UBM Americas. “Moreover, as part of UBM, BJI becomes part of a global company that can help its customers expand internationally.”
Added Chris DeMoulin, Managing Director, Fashion, UBM Americas: “Having the greatest possible selection of brands brought together in one place and merchandised in a compelling way makes every retailer’s life easier, and helps the wholesale buying process.We are really excited about the expanded possibilities for helping retail buyers be more efficient and find the best products for their stores. In doing so, we will be bringing exhibitors an even greater number of retailers who want to find and buy the best fashions. Additionally, having media brands like MR and Accessories will help our markets stay informed and connected 365 days a year.”
Britton Jones, President & CEO of BJI, commented: “UBM Americas is the perfect home for BJI’s hallmark brands. The complementary nature of our portfolios and teams will undoubtedly create opportunities for growth and a better overall experience for our brands and retailers. I am excited by this union and confident that together we will craft the future of events for the fashion industry. This is a great day for our customers, our industry and for BJI.”
All BJI brands and retailers will gain access to UBM’s digital wholesale marketplace for the fashion industry, Shop The Floor.
UBM plc is a leading global marketing services and communications company, whose primary focus is events. We help businesses do business, bringing the world’s buyers and sellers together at events, online and in print. Our 5100 staff in more than 20 countries are organised into specialist teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
Running over 400 events per year, UBM is the second largest exhibitions organiser globally and the largest independent organiser in the US and China.
UBM Americas, a part of UBM plc, delivers events and marketing services in the fashion, technology, licensing, advanced manufacturing, automotive and powersports, healthcare, veterinary and pharmaceutical industries, among others. Through a range of aligned interactive environments, both physical and digital, UBM Americas increases business effectiveness for customers and audiences through meaningful experiences, knowledge and connections. The division also includes UBM Brazil’s market leading events in construction, cargo transportation, logistics & international trade, and agricultural production; and UBM Mexico’s, construction, advanced manufacturing and hospitality services shows.