Four textile exhibitions in Paris attracted visitors and produced success
The 12684 visitors who came to the Messe Frankfurt France events were certainly down by 7 % overall, as a result of the events of November 2015 and the security concerns raised by certain foreign fashion groups. Asian visitors and, to a lesser extent, Americans, were the most sensitive to the security regulations issued by various fashion groups – USA down 8 % and the whole of Asia down 18 %.
However, European countries and Russia balanced out the losses.
• For the second consecutive time, French visitors increased by almost 5 % (compared to September 2015).
• The Netherlands and Belgium came back in great form, up 17 % and 10 % respectively.
• Eastern Europe was not to be outdone, with an extraordinary showing by Russia, up 42 %, and by Poland, up 8 %.
• Finally, Spain, a major ready-to-wear country, generated a 10 % increase in visitors, which was greatly appreciated by the exhibitors at the various fairs.
It should be noted that the continent of Africa, with a score of +5% and led by countries specialising in short-cycle work, with Morocco up by 30% and Tunisia up by 16%, is also displaying great synergy between textile businesses and garment manufacturing, which are at the heart of the Messe Frankfurt France constellation of trade fairs.
The first professional event dedicated to state-of-the-art digital printing solutions for textiles took place from 15 to 18 February 2016 at Le Bourget and proved an extremely popular, positive attraction
“Visitors welcomed this first event as a very innovative, expedient addition to the traditional sourcing and production solutions. Demonstrations of two machines by the exhibitors Kornit Digital Europe at MS Printing Solutions impressed the visitors hugely, and provided a detailed understanding of the functioning of digital textile printing by demonstrating the printing process. The indisputable proof of the success of the event was the sale of two digital printers (one to a manufacturer and the other to a fashion label),” said Michael Scherpe, CEO of Messe Frankfurt France.
The first Avanprint event, the trade fair for the latest digital textile printing systems, was organised by Messe Frankfurt France to bring in a sector deemed essential to the future of the industry. The fair was planned in collaboration with WTIN (World Textile Information Network), which provides intelligence and networking advice.
The ten exhibitors from Germany, France, Italy, the Netherlands and Switzerland, particularly oriented towards exclusive and bespoke collections of fabrics, attracted a host of brands very interested in the innovative, reactive and creative solutions offered by digital textile printing. The exhibitors, who are often used to exhibitions dedicated to machines, particularly appreciated the layout of the event. In fact, the textile and manufacturing products on show at Apparel Sourcing, Avantex and Texworld Paris enabled exhibitors at Avanprint to meet designers and product managers and inform then about the global innovation offered by digital printing technology. The Avanprint range has thus positioned itself as exclusive and the perfect adjunct to the buyers’ sourcing cycle. The objective of this annual platform was achieved after four days by responding specifically to the needs of the visitors, who were constantly surprised by the number of solutions on offer. For example, direct printing using a template and on the sections to be stitched, matched to complete uncut motifs as offered by Kornit, saves a considerable amount of time and money.
Digital textile printing presents, beyond the multiplicity of its solutions, many advantages linked to sustainable development: a lesser water and energy usage, a reduction of both the necessary space and the waste caused by traditional printing methods.
The next Avanprint trade fair will take place from Monday, 6 to Thursday, 9 February 2017 at Paris Le Bourget.
Apparel Sourcing Paris Europe’s largest garment and accessories sourcing trade fair
Like many international events in Paris, Apparel Sourcing recorded a drop in visitor numbers at Le Bourget from 15 to 18 February 15-18, 2016, essentially due to the aftermath of the events of November. The fair welcomed 12684 visitors, representing a year-on-year drop of 7 %
Lower numbers of Asians and, to a lesser extent, Americans, sensitive to the safety rules issued by major fashion groups, attended this event: down 8% in the case of the USA and down 18% for the whole of Asia.
However, for exhibitors at Apparel Sourcing Paris, it was primarily clients from France (up 5 %), the Netherlands (up 17 %), Belgium (up 10 %) and Spain (up 10 %) who livened up business during the four-day event. Russia (up 42 %) and Poland (up 8 %), both of which discovered a new channel of garment and accessory sourcing opportunities in Paris, must not be forgotten.
Michael Scherpe, CEO of Messe Frankfurt France, commented: I am delighted that some countries, such as Spain and the Netherlands, have recovered their strength and are indisputably contributing to the strong economic performance of the trade fairs. I am pleased to confirm that the Russians have discovered the current Asian offer, so crucial to them, at our Parisian trade fairs. We were also very pleased to welcome Moroccan manufacturers, following Tunisia last February, whose range of short-cycle products is perceived as a real winner in combination with our established sourcing opportunities. Multiple solutions facilitate better logistical stock and collection management by clients throughout the year. Moroccan businesses were able to meet major European players, which was very profitable for their business, business which, moreover, was sustained throughout the Messe Frankfurt France trade fairs, despite the forecast of fewer visitors. My impression is that the visitors who came were decision-makers.”
Overall, the prevailing opinion among the 230 exhibitors (30% more businesses and a 20% increase in surface area) from 13 countries, and visitors who sometimes sent a large delegation to the trade fair, by the busload even, was that the event was commercially advantageous and nurtured development opportunities. This was the view of the participants at the annual seminar of Dialog Textil Bekleidung, a group of German sourcing professionals. Having organised their AGM outside Germany for the first time, they took advantage of their conference to make a thorough visit to appreciate all that the trade fair had to offer. Moreover, Messe Frankfurt France guaranteed the presence of around ten major German operators.
Businesses attending Apparel Sourcing Paris felt that the visitors to the February 2016 event were more professional, more insightful about their field and very well informed about the latest fashion trends.
Other strong points, which were paramount in February, were that the programme of economic seminars and news of the sector specifically put together for the trade fair attracted a large, attentive audience.
• Global situation and prospects of textile garments presented by Anne-Laure Linget, a sourcing and development consultant, demonstrated that South-East Asia has become a fall-back solution for several reasons: vertical integration of the sector in Asia, instability of the import resources (Syria, Ukraine and Turkey), maintenance of the competitiveness of Vietnam, for example, repositioning of the sector in Eastern Europe and a slowing African sector.
• The “Indo-Chinese dragons” interpreted by Jean-François Limantour, president of Evalliance, and Anne-Laure Linget. This panel discussion demonstrated that although China is dominant, it is becoming expensive as a supplier. Major clients are turning towards new countries, Vietnam, Cambodia and Myanmar, which have seen their exports increase over five years and which could become major players thanks to the conclusion of advantageous customs agreements.
• European imports of jeans focussed on the comparative analysis of imports of denim products into Europe. A promising market which is growing at a rate of 8.7 % p.a., a very good score compared to +4.41 % for all garments. Bangladesh, Turkey, Pakistan and China are the main suppliers.
• Re-invigoration of Euromed’s textile and garment relationships should involve drawing up a joint Euromed development programme for textiles and garments with the support of Europe, concentrating on technology, research and development, training and investment.
• Corporate social responsibility – a crucial challenge for textiles and garments with examples of initiatives by companies such as Auchan Group, Dewhirst and USAID with associated players in the country of manufacture.
The next Apparel Sourcing trade fair will take place from Monday, 12 to Thursday, 15 September 2016 at Paris Le Bourget.
The second edition of Avantex Paris, held on the 15, 16, 17, 18th of February at Paris Le Bourget, not only unveiled new exhibitors but it also consolidated the contacts made last September.
“I wanted this second event in February and Avantex Paris will always be held twice a year”, explained Michael Scherpe, the CEO of Messe Frankfurt France. “At present, the fashion world operates to a rhythm of two main collections annually. We represent the place where two worlds – fashion and technology, which are not necessarily in step with each other – meet. We must keep to the pattern of twice a year, because we organise fashion trade fairs, so fashion must prevail. Suppliers will gradually come to understand that their interests lie in offering textiles with embedded technology, or textiles which incorporate technology in line with the season in question, with the relevant stylistic features. Even if Avantex Paris was less well frequented than the first event, I am still very satisfied with the result. Contacts made in September have been expanded and orders and consolidation are now on the Avantex Paris agenda. A partnership with the Dornbirn Man-Made Fibers Institute (Austria) will be a valuable aid to strengthening this convergence still further.
Avantex Paris, now held for the second time, is the new trade fair dedicated to high-tech fashion fabrics and to R&D in the sector. It has been well received as the catalyst for developing the fashion industry in its widest sense towards more technological, better-connected, multi-functional horizons, etc, which are being prized more and more by designers and the major fashion labels.
It formed a meeting point for specialists in functional fabrics and state-of-the- art technology, mainly from Taiwan, but also China, Thailand and Korea, including the ENSAIT/GEMTEX laboratory (France) and the French federation La Fashiontech, whose members are players in innovative, sustainable fashion.
Research into added-value products contributed by new techniques such as connectivity, LEDs, heating elements, etc and multi-functional technical fabrics attracted brands from across the spectrum: a major sportswear group, ready- to-wear labels and accessory brands. Contacts made by manufacturers and co-contractors wanting to expand their collections with products integrating technology for their major retail clients also deserve a mention.
Two promotional events to extend business contacts were acclaimed:
• The seminar on design and digital processes, or how crossover is creating new materials*, led by Florence Bost, a specialist in the integration of technology into textiles. This seminar demonstrated that the arrival of the digital world in design is overturning methods and bringing in new designer profiles.
• Finally, the creativity on show at the Avantex Fashiontech catwalk show dedicated to outfits made by members of Fashiontech appealed to the emotions.
Two partnerships formed during the February 2016 trade fair demonstrated that Avantex is taking its place as the fashion-friendly event for R&D.
1. The Dornbirn Man-Made Fiber Institute, whose annual congress is a seminal event in the technical textile sector, has joined with Avantex Paris for a mutual exchange of information. The Institute will sing the praises of technological research relevant to clothing in the form of seminars at the next Avantex Paris fair, while its annual congress a week later will have fashion as a theme in its own right.
2. When high-tech meets haute couture: the French Federation of Couture Creation Custom – Paris has undertaken to use materials and fabrics on offer from exhibitors at Avantex Paris in the sector of made to measure design which uses haute couture techniques. A fashion show will display creations by federation members.
Avantex Paris, the B2B meeting platform, is indispensable for rethinking fashion and creating intelligent collections with high added value to drive fashion into the future.
Avantex Paris, now held for the second time, is the new trade fair dedicated to high-tech fashion fabrics and to R&D in the sector. It has been received as the catalyst for developing the fashion industry in its widest sense towards more technological, better-connected, multi-functional horizons, etc, which are being prized more and more by designers and the major fashion labels.
Following the February 2016 event, Avantex Paris has established itself as an essential crossroads for highly-powered, innovative textile businesses in their dialogue with designers and fashion label product managers, in order to conquer new markets.
The next Avantex trade fair will take place at Paris Le Bourget from Monday 12 to Thursday 15 September 2016.
Texworld Paris, the international fashion trade fair for fabrics, trims and accessories, took place from 15 – 18 February 2016 in an atmosphere strongly influenced by the events of November 2015. The consequences of the events in Paris made themselves felt, and Texworld Paris did not buck the trend. The trade fair for professionals welcomed 12684 visitors, representing a year-on-year drop of 7%
Visitors from Asia, and to a lesser extent America, were the most affected by the security instructions issued by various fashion groups – there was a fall of 8 % in visitor numbers from the USA and a drop of 18 % in numbers from Asia as a whole.
Michael Scherpe, CEO of Messe Frankfurt France, nevertheless commented: “We were expecting this state of affairs and our expectations were, of course, confirmed here and there by some observers during the fair. The exhibitors confirmed that this permitted better assessment of contacts. Those who took the trouble to attend were there for a good reason – to place orders. This also allowed a better dialogue with new clients or prospects and the business dynamics were as powerful as at a normal event, to our great surprise.”
For the second time in succession, France recorded a rise of almost 5 % (compared to September 2015). The Netherlands and Belgium came back in great form, up 17 % and 10 % respectively, followed by Spain, up 10 %, with customers very active on the stands. Finally, Russia and Eastern Europe are identifying new supply alternatives, and this is happening in Paris. The proof: Russian visitor numbers were up 42% and Polish visitor numbers were up 8 %.
“Some European countries are major players in ready-to-wear and it cannot be denied that Europe contributed to the strong economic performance of the fair. I am pleased to confirm that the Russians have discovered the current Asian offer, so crucial to them, at our Parisian trade fairs”, added Michael Scherpe, CEO of Messe Frankfurt France.
Countries specialising in the short cycle, which, with the fragmentation of collections, or even their direct alignment with product marketing, doubtless have a role to play and appeared in great numbers. Morocco was up 30% and Tunisia up 16%, thus demonstrating the great synergy between textile businesses and garment manufacturing, which are at the heart of the Messe Frankfurt France constellation of trade fairs.
With 658 exhibitors from almost 22 countries, Texworld Paris is retaining its lively attraction both for exhibitors, who regard it as THE valuable, effective gateway to the European markets, and for visitors coming to discover new, previously unseen solutions.
Very clear sectoral division by material, supported by highly-evident colour coding on publicity material and signage, facilitated an efficient, fast-moving, convenient visit. The lace and embroidery, linen and hemp, and denim sections, larger than before, were particularly well marked.
Also given an unanimous welcome was the move upmarket by fabric collections, usually originating in China, India and Indonesia, and well- reflected by the Trends Forum conceived by the fair’s artistic directors. Trends are another added-value service by Texworld Paris. They are laid out in the form of a creative pathway containing numerous specific examples from
the worlds of art and design in a downloadable booklet for exhibitors, available three months before the fair. This is an indispensable guide to prepare the Parisian shows.
“Contact”, the overall theme for February 2016, found expression at Texworld Paris in the General Forum and the Sustainable Forum for environmentally- friendly and fair-trade fabrics, not to forget sundries. This February 2016 event was dominated by commercial discoveries and opportunities.
Fashion shows by the ESMOD school, the Japanese-born Parisian designer Ken Okada and the rich universe of jeans from Born for Denim, orchestrated by the capable hands of designer Eymeric François, contributed a highly original range of garments in which creativity found its ultimate expression. These richly creative promotional events were complemented by a range of matching seminars: a special presentation on the subject of spring/summer 2017 by Louis Gérin and Grégory Lamaud, the artistic directors of the trade fair, training sessions by Pantone dedicated to colours and finally a more technical seminar on undesirable substances in the supply chain. They all provided additional information which is always useful and essential for concluding deals.
At the trade fair press conference, the General Secretary of CCPIT-Tex (the Chinese Textile Industry Chamber of Commerce), Zhang Tao, was at pains to point out, in the light of the yuan/dollar exchange rate fluctuations, that the Chinese political leadership had clearly decided to pursue a plan to add value to the textile industry, and thanks to an increase in product quality, which appeared to them to be a much better strategy than devaluing the currency.
Overall, the atmosphere was more than positive, with exhibitors meeting their clients, who had sometimes sent fewer buyers, who were thus able to devote their full attention to new labels, with results which were better than convincing. This was confirmed by Dennis Van Os, a sales representative for the cotton specialist Noteboom Textiles (Netherlands), who said: “A very good business atmosphere with very good meetings with both established and new clients”, and by Huan Wang, of Conco Textiles (Harbin), whose stand showing linen and hemp was always popular. “The outcome of our first attendance at Texworld was better that we had hoped. It was extremely positive. We met many visitors, from both the luxury and the mass market sectors, who were very interested in what we had to offer and were not at all pretentious!”
What is on offer at Texworld Paris cannot be equalled anywhere else in Europe and covers every aspect of fashion, from luxury to start-ups, surrounded by an international range of fabrics, accessories and sundries. World-famous, it combines a wide variety of accessible skills in ready-to-wear and solutions to form the first plank of collections, but also more eclectic or inventive ranges. Moreover, young, independent labels are making no mistake about it and are coming in ever increasing numbers to use the small quantity itinerary specially established by the trade fair.
The next Texworld trade fair will take place at Paris Le Bourget from Monday 12 to Thursday 15 September 2016.