OutDoor Industry Award 2016 kicks off with a new assessment procedure
In just a few months the 11th OutDoor Industry Award will pay tribute to the world’s best product innovations for outdoor fans. Messe Friedrichshafen organises the design and innovation competition as part of the OutDoor trade fair from July, 13 – 16, 2016.
This year’s contest will include several improved features, such as the new judging procedure (a two-stage process from now on) and a new award category for start-ups in the outdoor world. As of immediate effect, companies from the outdoor industry can submit their innovations for the OutDoor Industry Award. What is more, they can do so whether they are exhibiting at OutDoor or not.
In mid-July, Friedrichshafen will again be the hub of the outdoor world for four days. At Lake Constance, this 23rd premier OutDoor trade show will again be expecting around 21,000 industry professionals from 85 countries, over 1,000 journalists and 940 exhibitors. Debuting at OutDoor will be products to accompany outdoor enthusiasts over the course of the next season. Since 2006, the OutDoor Industry Award is presented annually and is an effective innovation compass. The award is organised by Messe Friedrichshafen, with the Deutsche Designer Club (DDC) on board too. Product innovations that create new benchmarks in terms of design, function, quality and values like sustainability compete for one of the sought-after awards.
“Since its launch, the OutDoor Industry Award has become an important way of gauging the innovativeness of products. It really helps users and retailers to navigate their way through the industry’s vast range of products. The judges’ decisions also frequently serve as valuable initial feedback on the market potential of new products and technologies,” comments Klaus Wellmann, CEO of Messe Friedrichshafen and an outdoor devotee himself.
In tune with the 11th OutDoor Industry Award, this year the Start-up Award signals the introduction of a new, 11th product category. Young companies founded no longer than three years ago and who submit their product innovations in this category receive a discount on the registration fees. What is more, as prize-winners they are also given a free stand in a prominent place on the award winners’ display during the OutDoor show.
This year the judging procedure for the OutDoor Industry Award has also been restructured. For the first time a short list will be drawn up beforehand. At the same time, a bigger judging panel consisting of 12 international experts will evaluate all the products submitted in a digital process. Submissions that the judges believe are worth a second glance will proceed to the final round. Six judges will then spend two days testing and assessing the outdoor products. The winners of the Awards and Gold Awards will be seleccted from those who have made it into the final round.
“The industry’s interest in the OutDoor Industry Award is growing every year. Last year, 329 new products were submitted for an OutDoor Industry Award and this year we are again expecting more to be entered. In view of the large number of entries and to ensure proper and fair decisions, in 2016 we will be introducing a two-stage decision- making process for the first time. This will give members of the judging panel more time to assess really exciting innovations,” explains OutDoor project manager Dirk Heidrich.
As of immediate effect, companies can enter their outdoor product innovations for the OutDoor Industry Award online. The platform also includes detailed information on the procedure and terms and conditions.