Even tourism is interested in the promotion of the new Silk Road
The significance of the new Silk Road is underlined that also the World Tourism Organisation will initiate a special meeting at ITB Berlin, it is the World’s Leading Travel Trade Show (March 9 – 13, 2016)
One of the major events organised by UNWTO at ITB Berlin will be the 6th UNWTO Silk Road Ministers’ Meeting (March 9). The meeting brings together Ministers and high ranking officials from over 20 countries to discuss how public/private sector partnerships (PPPs) can contribute to advancing tourism on the Silk Road. The meeting will focus on the valuable role of PPPs in marketing and promotion, infrastructure development, heritage management, aviation, major events and risk and crisis management. On the occasion, UNWTO will launch the Silk Road Action Plan 2016/2017. In addition, the 5th UNWTO Silk Road Tour Operators’ Forum (March 10) will take place as a means to empower inbound Silk Road tour operators to better understand, engage and work with the international travel trade.
UNWTO will also hold the 31st Meeting of the World Tourism Network on Child Protection (10 March), an initiative to prevent all forms of child and youth exploitation in the tourism sector. Under the chairmanship of Carol Bellamy, the Chair of the Network and former Executive Director of UNICEF, the meeting will focus on Responsible Business Strategies and Child Protection in Tourism,’ highlighting the good practices championed by the tourism industry. The event will feature interventions from ABTA, TUI Group, as well as the Chair of the High Level Global Task Force to End Sexual Exploitation of Children in Travel and Tourism Najat Maalla M’jid, who will share the results of the Global Study on the Sexual Exploitation of Children in Travel and Tourism.