Extended clothing cooperation between Swiss and Spanish department chains
Swiss department chain Manor is entering an extended cooperation with the largest Spanish department store chain El Corte Inglés
Already now a cooperation is existing with a collection of the Spanish and Swiss group with a collection of the El Corte Inglés own fashion brand Sfera. So far, the collection items in Switzerland were restricted for children’s wear. Now it will be extended with offerings for adults. The expanded cooperation will entail ladies and men fashion and should start in August of the ongoing year as a shop-in-shop concept.
El Corté Inglès registered 2015 a 10 % participation of the state fonds of Katar. The department store business is the largest activity of the group and is located in Spain and Portugal. The own brand Sfera is sold in Greece, in Arabic countries, the Philippines and in Latin America. Customers cannot only buy the brand in mortar stores, but also online.
Manor is extending the collaboration in the framework of expansion plans. In Switzerland Manor has 64 stores and a turnover of CHF 2.6 billion and is therefore the market leader in the country. Over the next five years Manor plans to invest CHF 500 million and a technically refreshed online shop will be available, including Sfera fashion items in the medium term.