Re-engineering the outdoor industry with Swedish Röjk
Ever since the beginning of the brand, the company never wanted to do what everyone else is already doing. Partly because it is no fun at all, but also because we fight, we can neither truly contribute to the outdoor industry, nor develop our own potential that way
This has helped greatly in establishing The Röjk brand, as developing its own fabrics makes us unique in many different respects. That approach led us to the pole position, when it comes to developing new fabrics from Primaloft”‘ Yarn.
For this season, we have re-engineered, as well as re-named, the warmest garment in our range: going by the new name of Primaloft Micro Pile (formerly know n as the Bomber Pile), this jacket is both lighter and more multi-functional than its predecessor. The unique, in-house developed fabric gives the Micro Pile superior wicking, and insulation, as compared to other pile fleece garments, all due to the Primaloft”‘ Polyester construction, vouching for a more en joyable outdoor experience.
We are also introducing a new style, the Mounter, which was developed with skitouring, alpinism and climbing in mind. This is a garment for true outdoor enthusiasts who are not willing to give up style for functionality: combining merino wool and polyester with a more technical fit, this one-of-a-kind half-zip hoodie makes sure you do not look out of place when you return to town after a long day out of doors!
Finally, one will also find that we have re-engineered our award-winning classic, the Zippen Hood, as well. Starting with FallAVinter 2016, this incredibly multi-functional garment will be made with CORDURA”‘, giving it the new, full name of Cordura Zippen Hood. This will give an already highly durable hoodie with even greater durability, while distinguishing it further in our range as well as on the outdoor market as a whole.