MADE for YOGA apparel available Online and in Studios for Spring Summer 2016
U.S. Manduka, creators of high-performance yoga gear designed for and by yogis, a keen competitor of Canadian lululemon, officially entered the apparel market today with the launch of its first men’s and women’s activewear collection. Integrating the highest standards of sustainability with performance, its first collection for both men and women is specifically #MadeForYoga and is available online, as well as in nationwide yoga studios in the U.S and Europe
“Before we sketched our first design, we asked ourselves, does the world need another line of activewear? The short answer was yes,” said Sky Meltzer, CEO of Manduka. “Yoga practitioners need apparel that is very specific, and technically crafted for the practice, which includes inversions and a broad range of motion. They need a line that is made for yoga – offering less distraction on the mat and more focus on the powerful results that come with a good practice.”
Activewear is currently the fastest growing segment of the apparel market and at the same time, the number of yoga practitioners is increasing year over year, opening a space in the market for a yoga brand that brings quality and authenticity to every product. Manduka’s approach to apparel begins with yoga and performance; to both enhance the practice and support the planet. Made from recycled polyester, organic cotton, hemp, Tencel & Modal and Sorona, each material allows for maximum comfort, fit and movement while playing a significant role in a sustainable ecosystem.
Spring Summer 2016 features 40 unique styles with a progressive point of view on crop tops and bras for women, and re-invents yoga pants, tanks and shorts for men, allowing for a more expansive stretch between the legs and maintaining form while inverting or in downward dog. Fashion-forward with its priority in function, the full line features pants, bras, tees, shorts, tanks, hoodies and specialty pieces for the après yoga lifestyle.
The campaign was kicking off on February 9, 2016.
Manduka designs and develops high performance yoga gear and apparel. Soulfully engineered to enhance the practice, its legendary yoga mats, performance towels, props, bags and apparel are made with the highest quality, sustainable materials and technical innovation. Founded in 1997 and designed for and by yogis, Manduka’s purpose-driven-products are sold online, in studios and at retail locations in 65 countries to inspire the practice of yoga.