Uniqlo continues to develop New LifeWear with Global Brand Ambassador Kei Nishikori
Uniqlo announces that it has renewed its contract with Global Brand Ambassador Kei Nishikori, the leading men’s singles tennis player in Asia, and it will continue to develop sportswear that actively incorporates the player’s ideas and requests
Uniqlo and Kei Nishikori have built a positive relationship ever since the first Global Brand Ambassador contract came into effect at the beginning of in the 2011 season. Nishikori is continually developing his skills in an aim to become the world’s best. UNIQLO shares this attitude in seeking to be world’s top casual wear brand, which led to the recent contract renewal. At the same time, Uniqlo will continue to develop high-function wear for Nishikori to help him deliver at optimal performance.
Kei Nishikori will once again wear the latest from Uniqlo when he competes in the Australian Open Tennis Championships this year in Melbourne, on January 18-31, 2026
Kei Nishikori commented, “I am very happy to continue my relationship withUniqlo. Over the past few years they have been a great partner and terrific part of the team. I look forward to continuing to work together and to achieve our goals to being the best.”
Tadashi Yanai, Fast Retailing Chairman, President & CEO, said, “It is a great pleasure and an honor for us to renew our contract with world top tennis player Kei Nishikori. Since he first became a Uniqlo Global Brand Ambassador in 2011, I have been impressed at how he has continued to evolve as a player, striving to be the world’s best. His astounding advancement over the last few years has encouraged people in Japan and all over the world. We hope that he will continue to succeed in 2016.” He added, “At the same time, Uniqlo has continued to exchange thoughts with Kei Nishikori in an ongoing effort to develop highly functional wear that allows people to be comfortable while playing sports or in their everyday lives. We will continue to provide Kei Nishikori with optimal wear, and strive together to create LifeWear to help people everywhere live better lives.”
Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.
Uniqlo is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and Uniqlo. With global sales of approximately JPY 1.6817 trillion for the 2015 fiscal year ending August 31, 2015 (USD 13.88 billion, calculated in JPY using the end of August 2015 rate of USD 1 = 121.18 yen), Fast Retailing is one of the world’s largest apparel retail companies, and Uniqlo is Japan’s leading specialty retailer.
Uniqlo continues to open large-scale stores in some of the world’s most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. Today the company has a total of more than 1,600 stores in 17 markets worldwide including Japan, Australia, Belgium, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, U.K. and the U.S. In addition, Grameen Uniqlo, a social business established in Bangladesh in September 2010, currently operates several Grameen Uniqlo stores in Dhaka. Uniqlo manages an integrated business model under which it designs, manufactures, markets and sells highquality, casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.