Spanish Jeanologia will attend the U.S. Super Bowl 50 jointly with Levi Strauss
This year, this sports event celebrates the 50th anniversary, an event that has had an audience of over 114 million viewers in 2015, the highest one in the television history. Teams’ supporters can customise clothing with the logo of their favourite team by using the NANO laser
Super Bowl 50 will be hosted on February 7, 2016 in the City of Santa Clara at the state-of-the-art Levi’s® Stadium, which is the greenest and most technologically advanced professional football stadium in the United States.
Jeanologia will attend the most expected sporting event of the year in the USA: the Super Bowl 50. This event is most recognized as the record-breaking audience TV program. Jeanologia will go jointly with Levi Strauss, which hosts the Jeanologia’s NANO technology. Teams’ supporters attending the NFL Experience of the National Football League will customize clothing with the logo of their favourite team thanks to the Spanish leading company that develops not only lasers but also other sustainable technologies for textile finishing. The NANO laser will be located at the booth of the Levi’s NFL Experience in the Moscone Centre.
The customisation at the point of sale is the trend that is currently revolutionising retail. Many brands are now offering customers the extra value of customization when purchasing their garments. With the NANO laser technology the consumer has the opportunity to participate in the final design of a garment or accessory and to make the garment unique in an easy and visual manner at a lower cost than in the past.
This Year’s Super Bowl will be more special than ever. It will celebrate its 50th Anniversary of existence at the Levi’s Stadium of Santa Clara in California. For the first time the Big Game will be played in the San Francisco Bay Area, the birthplace of this important American event.
The Super Bowl is not just a sporting event. It combines brands, entertainment, sports and culture. In 2015, it was the TV program with the highest audience of the television history with over 114 million viewers. An event for which advertising prices have hit heights of up to USD 5 million.
The Spanish company Jeanologia is a world leader in sustainable and efficient technologies for the textile finishing industry. It has customers on five continents, and its exports of machines and services represent 90% of its turnover while internationalising its products to 47 countries.
Since four years ago, the company is investing in the advancement and implementation of personalization technologies for the final consumer. The Jeanologia laser, G2 ozone, e-flow systems and NANO LASER have revolutionized the textile industry by offering endless possibilities in design and finishing garments while saving water, energy and chemicals, and eliminating both waste and harmful emissions.
NANO laser is already present in France, Spain, Germany, Holland, USA, Japan, Canada, Italy, Poland, United Kingdom, Colombia, Brazil, Mexico, Brazil, China and UAE.
Apart from Levi Strauss, a brand that is clearly committed to customizing garments, the NANO laser has also been adopted by major retailers such as Pepe Jeans, Armani Jeans, Armani Exchange, Van’s, Nike, Kaporal or department stores such as El Corte Ingles.