Showtime for the new U.S. Macy Backstage format
As the newest member to the iconic Macy’s family of brands, Macy’s Backstage will offer the bargain shopper the opportunity to experience the full magic of Macy’s in a more intimate venue. Ranging in size from 25000 to 35000 square feet, the smaller format will allow shoppers to spot the latest trends and score the best deals in an easy-to-shop store environment
Under the direction of its own team of buyers, planners and merchandisers, Macy’s Backstage will offer a wide selection of merchandise from the previous season, as well as fresh merchandise from new brands and internationally-recognized labels. Celebrity brands will make a special appearance and dressing like a superstar becomes a reality. Keeping an eye out for great finds and spotting trends, the Macy’s Backstage team will curate each store to the fashion styles of the community it serves. Savvy shoppers will have a second chance to buy the sweater, handbag, dress and shoes they missed from last year, as well as new merchandise from the most coveted, cutting-edge designers, all at a discounted price – 20 to 80 percent off.
In addition to a wide range of men’s, women’s and children’s apparel, shoes and accessories, housewares and home textiles, Macy’s Backstage will feature an expanded assortment of home decor, bath and beauty products, including nail and hair care, as well as toys, tech, gadgets and more. The Backstage beauty shopper will be able to sample, experiment and play with cosmetics and fragrances in the open-sell Beauty section featuring premium beauty brands. Whatever shoppers are on the hunt for, they are sure to find it and more, for less.
Amenities will be the headliners at Macy’s newest production. A suite of dressing rooms for a shopper’s inner star to be born will feature three-way mirrors for a full fashion review. Convenient mobile check-out stations will be positioned outside the dressing suites for the customer on the go. Customers will be inspired to “Pin, Snap and Share” their looks on #macysbackstage. Other amenities include free Wi-Fi, “Juice Bars” designated charging stations, and accessible parking.
Each location will be outfitted with a Sunglass Hut outpost, and each store will have something different and signature to offer. Both the New Hyde Park and Sheepshead Bay locations will house a Fur Salon, and shoppers in Brooklyn will enjoy the first-ever Macy’s Taste Bar Cafe in New York. The eatery will feature a Macy’s menu of signature salads, soups and sandwiches complementing Starbucks “We Proudly Brew” program of coffees and treats. The Cafe will open in the coming weeks with additions to the menu including beer and wine.
Shoppers will be able to use their Macy’s credit card and earn Plenti points at all locations. Each store will continue the My Macy’s momentum with a community charity partner that will benefit from Macy’s fundraising initiatives. Debuting for the first time will be Give Backstage that will raise funds at check-out for local charities adopted by the new stores.
The Give Backstage program will enlist customers to donate one USD or more at the register with 100 percent of the donations going to the store’s selected charity until Nov. 1, 2015 Macy’s Backstage at Sheepshead Bay charity of choice is Brooklyn Public Library’s Sheepshead Bay branch with Macy’s Backstage at Queens Place supporting the Variety Boys & Girls Club of Queens, Inc. Macy’s Backstage at Melville Mall will support Big Brothers and Big Sisters of Long Island, while its Nassau County counterpart Macy’s Backstage at Lake Success Shopping Center will benefit the Ronald McDonald House of Long Island.
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. In fall 2015, Macy’s launched Macy’s Backstage, its newest retail brand for discount shopping with six stores in the New York metro area.