Burberry to introduce new “Scarf Bar”

Burberry to introduce new “Scarf Bar”

Traditional pattern

The traditional Burberry scarf file.axd          Burberry-new-scarf-pattern

                                                                                  The new pattern

According to WSJ, the Wall Street Journal, it has only been about a decade, it seems like much longer since Christopher Bailey took over British brand Burberry and proceeded to restore status to its distinctive camel, black, ivory and red tartan, which had been devalued by cheaply licensed mass-market products. (Burberry stroller, anyone?) But the checked signature is now in such a strong place that the label is willing to creatively riff on it a little.

On Sept. 2, 2015 Burberry debuted the Scarf Bar, an online and in-store personalization program that will, for the first time, give any customer a chance to create a cashmere muffler all his own. You can get the check in 32 colours including marigold yellow, sky blue, lavender and pumpkin orange, while the classic beige version also comes irreverently printed with big hearts or polka dots. And for an additional $75, any variation can be monogrammed—choose from two font sizes and over 30 shades of thread. The Scarf Bar also offers the cosy cashmere muffler in solid hues, and a lighter weight cashmere scarf in 5 check colours, 33 solids as well as animal and camouflage prints. Got all that? Even if you’re planning on an in-store buying trip, we’d recommend doing your homework before you visit.

www.burberry.com


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