Rihanna Announced as a Contributing Creative Director and Punk & Poet for Stance
Stance announced that Rihanna has joined the brand as a contributing Creative Director and named as a Punk & Poet brand ambassador. As a creative partner, Rihanna will design multiple seasons of her signature women’s collection throughout a multi-year partnership with Stance
“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” said Rihanna. “This is an exciting new venture.”
To celebrate the kick-off of the relationship, Stance has released two limited edition styles in a print called Murder Rih Wrote. Both styles are three-of-a-kind sets, meaning there are three socks in the set, each with slightly different graphics that make for a mix and match collection.
The first limited edition style, in which Rihanna is pictured, is a combed cotton over-the-knee silhouette. The second is the Murder Rih Wrote crew sock which is available in both men’s and women’s sizes. Each crew set is individually numbered, making it a true collector’s piece, with only 1500 sets produced. Both styles are available now exclusively at Stance.com.
“Rihanna epitomises what it means to dress by your own rules. She is a fashion pioneer and we are excited that she has made Stance her next canvas,” said Candy Harris, Senior Vice President of Stance’s Women’s Division. “This is a seminal moment for the sock category because together Rihanna and Stance have the ability to take an accessory you’ve never thought about and transform it into one you can’t live without.”
Rihanna’s first complete Stance sock collection will be unveiled this fall and will be available globally. As a contributing Creative Director, Rihanna will also work on various creative projects with Stance throughout the life of the partnership.
Embracing “The Uncommon Thread” as its mantra, Stance turned socks into one of the world’s most exciting categories in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. Stance was named the official sock of the NBA starting in the 2015-2016 season, and will be launching its first underwear line later this year.