Ambiente India & Heimtextil India end positive and with increase in business visitors
India’s finest home fashion business platform Ambiente India & Heimtextil India, held from 25 – 27 June at Pragati Maidan, New Delhi, successfully recorded an increase in the turnout of business visitors in its second edition with 7,233 professionals from India and abroad. (Visitors in 2014: 6525)
For three days, 162 exhibitors from seven countries presented their multifaceted decor, lifestyle and furnishing products to the Indian market across 11000 m2 of exhibition space. Focused on interior décor, home textiles and furnishings, the strategically co-located fairs proved to be the perfect way to start off the Indian buying season.
Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd. said: “Ambiente India & Heimtextil India accompanied by the several value-add fringe programs make it a specialised platform for the business of home fashion. The spectacular displays by our exhibitors have raised the bar for ingenuity and modernity in interior spaces while the growth in business visitor demonstrates the increasing attractiveness of the shows in India.”
Exhibitors at the fair not only reported a good experience in terms of networking but also business and order confirmations. Ambiente India exhibitor, Ms Sonali Sharma, Executive Director, Thanor Pottery said: “This is the first time we are exhibiting at a trade fair and we chose Ambiente India because of the Messe Frankfurt brand. The visitor response has been simply brilliant with some of the major retail chains ready to place orders, give us mall space and close deals.”
Heimtextil India exhibitors echoed similar views. Mr. Ajay Arora, Managing Director, D’décor said: “We launched an entire new category of blinds besides unveiling the summer spring and Diwali collections at the show and the response has been overwhelming. There has been incessant traffic at our stall right from day one. The show is well timed for the Indian market and offers fabulous opportunities, economy of time and great networking.”
Looking for products in the home and lifestyle segment, Mr Calvin Wooly, Global Supplier Development Leader, Textiles, Ikea Services India Pvt. Ltd. who was at the fair remarked: “Ambiente India and Heimtextil India fairs are good opportunity from a local perspective to meet domestic suppliers. This is the most appropriate time for us to come here. We are looking into new segments and both the shows give us the scope to source for more products in India.“
Attracting retailers, interior designers, project planners, buying agents and e-commerce majors from across India, the co-joined fairs witnessed an enthusiastic response from trade visitors to the latest product lines, innovations and trends. The extensive product showcase was further enlivened by the season’s new collections that visitors explored at Ambiente India & Heimtextil India for the very first time such as: 2015 Diwali Collection by D’décor; Digitally printed and patented Warner Bros collection by Dicitex; Fashion roller blinds by Dimora; 12 shade cards by Jaydurga Décor; Digital Weaving Machine By Norindic; Newly launched digital textile printing machines by Negi Sign Systems; Award winning household appliances by ritterwek GmbH; Stone art by Australian artist Gaurav Khanna for Pikscape; 24 karat gold and platinum plated dining products by Grey Rose and many more…
Ambiente India and Heimtextil India teamed up for the launch of the prestigious Interior Lifestyle Awards (ILA), the new launch pad for aspiring Indian designers willing to prove their creative mettle on an international platform. After evaluating over 400 entries from across the country, the jury selected eight contestants for the final round.
As part of the final challenge to win the award, the finalists presented exciting themes in interior spaces such as: Collision by Mr Sahil Bagga, Mr Sarthak Sen, Ms Jasleen Supreet; Infinity by Ms Joya Nandurdikar & Ms Amrita Guha; Introspection by Ms Poonam Nimesh Parekh & Mr Prashant Chauhan; Phoenix by Ms Vandana Agarwal, Ms Anar Patel & Mr Ayush Kasliwal; Ms Vandana Agarwal, Ms Anar Patel & Mr Ayush Kasliwal, were announced winners and awarded at the ILA Gala Night before the trend-setters of the Indian industry. As part of their award, all three contestants will fly down to Frankfurt to display their concepts at Ambiente & Heimtextil – the world’s most renowned consumer goods and home textiles shows that set next season’s furnishing and design trends internationally.
A big hit with the trade visitors, this year, was the Experience Zone demonstrating exciting themes in interior spaces that can inspire and be converted into commercial concepts. Mr Sunil Sethi, President, Fashion Design Council of India said: “The ILA experience zone is something nobody should miss. Every contestant has put in their best effort. I have seen their creative skills and they are at par with anyone else in the world. We needed a Heimtextil and an Ambiente in India and this gives an impression of what there is for the best. The entire experience is like an international show and I love it!”
Heimtextil India draws attention to sustainability in Home Textiles. Sustainability – a topic that is gaining much attention globally was taken up at Heimtextil India in an exclusive seminar open to industry professionals visiting the fair. Bringing sector specialists to address the audience, the seminar dealt with important topics of organics in home textile industry, sustainable fibre production and processing, recycled polyester fibres, innovations in dyes & chemicals among others.
An important highlight of the seminar was the Panel Discussion on ‘Sustainability from Fibre to Textile – Challenges and Way Forward’ which offered a great opportunity to the audience to discuss the issues related to sustainability to further increase their understanding of the subject.
Another highlight at the Heimtextil India were the ‘Live Sessions’ covering vital topics in interior designing such as “Window Dressing, Creative Textiles and the Role of Interior Décor and Furnishing in dressing your home for optimum design and functionality”. Welcoming experts like Mr Rajiv Kanwar, Mr Chandrashekhar Bheda & Ms Madalsa, this series of talk sessions divulged how one can experiment with textiles and décor in different spheres.
Proving its importance and business effectiveness, Ambiente India & Heimtextil India will return to New Delhi from 22 – 24 June 2016 with a host of new innovations in interior design, lifestyle, homeware, textiles, furnishing, fabrics and décor. Bookings will open shortly.