Alcantara unveiled novelties at major shows in Shanghai (PRC) and Geneva (CH)
The iconic Italian brand’s fashion materials were on display at Design Shanghai and at a special Alcantara fashion show and exhibit in Shanghai. Alcantara also was featured on a number of new cars shown at the recent Geneva Motor Show
Design Shanghai is a bi-annual event promoting the development of creative design in Shanghai as well as the further development of innovative and pioneering designers.
In Shanghai, Alcantara unveiled a unique “Sliding Doors” display created by Italian designer Masimiliano Adami to illustrate the breadth and wide variety of materials and colour’s offered under the Alcantara brand.
At the Geneva Motor Show (March 6 – 16, 2014), Alcantara was found on a variety of new vehicles, including the Aston Martin V8 Vantage N430, Maserati MC Stradale, Pagani Zonda R, McLaren 650S Spider e Coupé, Ferrari 458 Speciale, Porsche 911 SRS, Ermini Seiottosei and Lamborghini Huracan LP 610-4.
Leading car makers chose Alcantara for a variety of reasons, including its light weight and virtually unlimited choice of colours and textures. Since 2009 the company is certified as carbon neutral.
Alcantara also has been chosen by fashion designers as the primary material of a variety of their creations, including clothing, shoes, bags, belts, and other accessories. In Shanghai, Alcantara began collaboration projects with Chinese designers, such as Ricostru, whose new collections were featured during a special Alcantara Design Night.
Sixteen different fashion looks from Rocostru, a cutting-edge brand founded by the Chinese designer Manchit Au, were showcased on Alcantara’s Design Night runway during Design Shanghai (February 27 – March 2, 2014). Ricostru worked closely with Alcantara’s styling department to develop specific Alcantara patterns, textures and colours for its new collection of clothing, including blouses, skirts and jackets.
Exhibits at Alcantara’s Design Night also highlighted the use of material in other fields, such as consumer electronics, interior design and fashion accessories.