Rebranding in the nonwovens sector
American Johns Manville (founded in 1858) is newly betting on a single brand for its nonwovens’ products. The new brand name is Evalith (latin = very strong)
Strength is attributed to quality, product characteristics and their versatile application fields, from glass fibre reinforced roofing membranes to air filtration. The company is headquartered in Denver, Colorado (USA) and has actually around 6600 associates and operates 40 manufacturing sites in North America, Europe and China.
The company has also redesigned its website, as can be witnessed by clicking on the following link.