US Macy introduces Shaquille O’Neal Menswear
Basketball and celebrity superstar Shaquille O’Neal and Peerless Clothing announced their partnering to create a new fashion menswear collection. O’Neal will launch exclusively at Macy’s, the largest retail brand of Macy’s Inc., delivers fashion and affordable luxury to customers at around 800 locations in 45 American states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations trough its leading online store at macys.com, its stores, e-commerce site, mobile and social platforms
The new collection will offer the latest fashion trends, popularly priced, with sizes that range from regular to Big & Tall. It will be available at 100 Macy’s stores nationwide and on macys.com, starting mid-February, and will include suit separates and sport coats. Individually or paired together, these pieces will make men o every size feel comfortable and well dressed. Patterns include traditional solids, stripes and plaids, as well as modern and unexpected sharkskin in shades of black, navy, tan and grey. Suit separates anchor the line, as they offer the opportunity to choose jacket and pant sizes perfect for customers with varied proportions. Retailing from USD 150 for a pant to USD 400 for a jacket, Shaquille O’Neal will allow the 60XLO guy to shop in the same store and look just as dapper as his size 40R friend.
O’Neal stated: “My interest in developing a menswear collection was based on the lack of fashion choices for Big & Tall customers, and the higher prices for larger size suits. I also was frustrated that I had to go to a Big & Tall store rather than shop with my friends at the local department or specialty store. I originally wanted to develop a more fashion forward menswear collection at an affordable price. Once Peerless and I developed the collection, the reaction from Macy’s was so positive that we decided to make the collection in all sizes.”
The collection will be marketed online and in-store, as well as through newspaper advertisements and personal appearances. O’Neal will wear the new collection on TNTs “Inside the NBA”, and on future television appearances.
Macy’s offers distinctive assortments, including the most desired family of exclusive and fashion brands for him, her and home.