Butterfly Body Liners wins INDA Visionary Nonwovens Award
A new kind of feminine hygiene product that protects women against light to moderate ABL accidental bowel leakage has been selected as the 2014 INDA Visionary Award nonwovens winner by key industry executive from major consumer product companies and their supply chain
Butterfly Body liners was selected from four finalist products as the most innovative new consumer product using nonwovens by hundreds of attendees at the INDA VISION Consumer Product Conference in Dallas, Texas (USA). The finalists’ products were on display at the international conference in Dallas with the winner of the prestigious award named on January 30, 2014.
Butterfly Body liners are designed to provide secure protection from ABL, a problem that 20 % of women over age of 40 experience and more men are acknowledging. Butterfly Liners’ patented, innovative design resembles four wings and fits comfortably and discreetly to the body. It is made by Butterfly Health, Inc., the founders of the company have consumer product experience from Procter & Gamble and have secured more than US 20 million in start-up capital. Sales of the product in the U.S. started at Target retail stores in January and will soon be available at Walmart.
The other finalists for the annual award were: Air Allergy Advanced Nasal Filter by AirWare Corp., a discreet personal filter that fits inside the nose and helps protect users from airborne allergens; Laundry-free Linens by Beantown Bedding, biodegradable, compostable hypoallergenic bed sheets that can be used for weeks and discarded instead of laundering; and Minwax Wood Finishing Cloths by Pacon Manufacturing Corp,., pre-moistened cloths with a water based wood stain and a protective clear finish for staining and protecting unfinished wood.