Mercedes-Benz Fashion week in New York
Lincoln Centre in New York is the focus of the Mercedes-Benz Fashion Week (February 6 – 13, 2014), with the line up of over 100 designers showing their fall 2014 collections
Among the world’s most renowned designers, Mercedes-Benz is showing off a trendsetter of its own, it is the all new 2015 GLA-Class. It will hit showrooms this fall. The new stylish SUV is part of an innovative category of vehicles offering a new gateway into the Mercedes brand.
The GLA-Class combines fun, adventurous spirit with a design that will be noticed, similar to the famous New York City street style revered by the fashion industry. To help celebrate, Mercedes-Benz is bringing street style inside Mercedes-Benz Fashion week in a unique installation featuring photography by renowned street style photographer Youngjun Koo of KOO.IM.
Throughout the week, Koo is hitting the streets of New York to capture urbanites sporting notable fashions. His photography will be printed and wheat-pasted into an interactive display surrounding the GLA-Class within the main lobby of Mercedes-Benz Fashion Week. Images will be updated continuously throughout the day and will feature trendsetters from around the city.
Fashion enthusiasts can catch the mobile extension of the campaign at hot spots across the city and are encouraged to celebrate personal style by posting photos of themselves in front of the mobile unit using Mercedes-Benz Fashion Week Street Style for the chance to win invitations to the venue. At times, Koo will be along for the ride giving stylish New Yorkers the opportunity to get featured in the Mercedes-Benz display at Lincoln Centre.