PUMA and Arsenal Football Club (GB) team up
On January 27, 2014 PUMA and Arsenal Football Club announced a long term partnership, effective July 1, 2014. PUMA will become the official kit partner of Arsenal
In addition to producing the playing and training kit for all Arsenal teams, PUMA has acquired wide ranging licensing rights to develop other Arsenal branded merchandise on a global bais.
This new commercial partnership represents the biggest deal in PUMA’s and Arsenal’s history.
The two partner will work together to bring further inno9vation into the sports brand’s performance apparel range. Both organizations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through PUMA’s global sales network, international tours and integrated marketing activities. Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fan base, profile and reputation.
PUMA has extended and deepened its relationship with the FIGC (Italian Football Federation), signed 2013 UEFA Champions LeagueTM finalists Borussia Dortmund and bolstered its player portfolio with Sergio Agueero, Cesc Fabregas, Mario Balotelli, Radamel Falcao, Oliver Giroud and Yaya Toure, amongst others. PUMA is defining itself as the clear number three football brand.
The company is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. The company distributes its products in more than 120 countries, employs more than 10000 people worldwide, and is headquartered in Herzogenaurach (D).