Just in time for Spring, H&M is excited to announce its new partnership with American basketball player, D’Angelo Russell. An athlete with sophisticated style and taste, D’Angelo has curated his favourite menswear pieces from H&M’s spring offerings to create the Spring Essentials Selected by D’Angelo Russell collection for his fans and H&M customers. The collection launched February 27, 2020 on HM.com and all stores in the United States, Puerto Rico, and Canada carrying the men’s assortment.
Spring Essentials Selected by D’Angelo Russell highlights athletic inspired pieces and versatile wardrobe must-haves in neutral tones of camel, black, and various shades of white. Key pieces include water resistant, rust-colored anoraks, slim fit joggers that are both casual and office friendly, modern and minimal utility shirts, and lightweight plaid topcoats that can transform any outfit. Complete with 19 styles ranging from $12.99 to $69.99, Spring Essentials Selected by D’Angelo Russell is stylish and cool, yet comfortable, functional, and flexible; the pieces are perfect for both casual, day-time activities and more polished gatherings.
“I’m honoured to be able to share my personal style with fans and customers! Cannot wait to see how people individually add their own take on ‘Spring Essentials Selected By D’Angelo Russell!” said D’Angelo Russell
D’Angelo shows off his effortless style with a campaign and video shot in the streets of California. The camera follows D’Angelo as he gives a glimpse into his daily life and interests, whether it be shooting winning hoops at the neighbourhood basketball court, flipping through records at a vintage record shop, or arriving to a basketball stadium filled with screaming fans. Mixing relaxed pieces with more classy ones, D’Angelo wears the collection in his own unpredictable, no-fuss fashion.
To view the new collection, please click here
For campaign images, please click here
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M group has 51 online markets and more than 5000 stores in 74 markets including franchise markets. In 2019, net sales were SEK 233 billion. The number of employees amounts to more than 179000.