Pale Yellow is the 2014 colour of the Year in home decor
In the U.S. PPG, Pittsburgh Paints® brand named Turning Oakleaf, a soft, but energetic butter cream yellow, as its 2014 Colour of the year
Experts from PPG Industries, makers of PPG Pittsburgh Paints products expect the colour to hjave a prominent role in U.S. home decor in the coming year as part of their forecast for use of brighter, more optimistic colours amount homeowners.
Refreshed thinking is driving American homeowners to unwind from their stressful lives and seek colours that emphasise enlightenment, according to the brand’s colour forecast for 20014-15. Incorporating colours into the home hat illustrate hopefulness in society, such as Turning Oakleaf, can transfuse a room with brilliant energy. Turning Oakleaf is one of 25 featured colours presented in Pause & Refresh, a collection of five new colour palettes showcasing these new colour trends for THE VPOICE OF COLOUR® programme.
Dee Schlotter, brand manager of the Voice of Colour® Programme stated: “Homeowners have moved away from the muted hues influenced by economic factors in recent years. Turning Oakleaf, which is soft enough to be a neutral, but bright enough to generate a sunshine-like energy, represents a trend toward warmth in harmonious living, deep appreciation for the surrounding natural elements and a thorough understanding of enlightened philosophies. We are experiencing the popularity of the soft yellow shade across all markets, such as home decor, automotive and electronics, making it a clear Colour of the Year selection.”
PPG employs more than 20 colour stylists around the world, each specialising in different markets, who collaborate to determine styles and colour trends for the home, consumer products and automobiles. The megatrend of refreshed thinking drives diverse colour options in the Pause & Refresh trend palettes, enabling homeowners to determine what colour combinations will c a customised room that captures the necessary elements to evoke a calming an refreshing hiatus from the hectic nature of everyday life. Whether it is a bold, rich red like Red Gumball, an elegant and refined blue like Stained Glass, or a soft, pale pink like Ballet Slipper, consumers are using colour to capture their personal definition of tranquil living.
“With today’s 24-hour connectivity and on-the-go lifestyle becoming more and more common, homeowners are transforming their living spaces into comfortable retreats with colours that represent how individuals perceive their ideal form of relaxation. For some, the back-to-basic feel that captures an earthy, primitive and organic reference is the natural influence needed to pause form today’s technologically driven lifestyle. For others blood, dynamic colours, mixed with artisan patterns, shapes and prints generate an atmosphere that is lively, vibrant and creatively energising,” explains Schlotter.
The key trend colours for the PPG Pittsburgh Paints brand are presented in signature five –colour palette cards that create colour opportunities for all design elements in a space, including window treatments, flooring and fabric. The palettes are New Spirit -Earthy and Primitive; Hi-Breed – Organic and Man-Made; Mosaic – Bold and Dynamic; Magnifigance – Lavish and Historical; Theorem – Clean and Minimal.
The 2014-15 Pause & Refresh palettes, along with 2000 additional colours in The Voice of Colour Programme, are available in any of the PPG Pittsburgh Paints paint lines, including PURE PERFORMANCE ® PAINT, a premium quality paint brand that has zero VOCs (volatile organic compounds) in the base paint (colorants added to this base paint may increase VOC level significantly, depending on colour choice) and low odour during application and drying, and MANOR HALL ® paint and Manor Hall TIMELESS® paint, super premium performance paints, offering superior coverage and brighter finish than competing brands.