Unique digital pop-up shop launched
US Stuart Weitzman Holdings, a global leader in designer footwear (44 retail stores across the USA and 53 international stores and presence in more than 70 countries) is celebrating its 20th anniversary in these days for its 5050 boot
To commemorate this fashion milestone, the brand is partnering with innovative online shopping destination, GILT, to launch a 20-piece Anniversary Collection, which includes ten limited edition styles. Customers will have access to the 5050 capsule collection for 20 days only – start was October 17, 2013 – via a unique digital pop-up shop, created exclusively by GILT, an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children, as well as home decor, and unique activities in select cities and destinations.
The 5050 Anniversary Collection will include the classic 5050 staples (black nappa, black patent and navy suede) plus designs in an array of unique materials released the first time (zebra hair calf, sea crystal snake calfskin, black goose-bump nappa, cognac leopard hair calf and studded tan nubuc). The most dramatic is the Swarovski version, which is custom crafted with 25000 crystals hand-set in an elaborate leopard pattern. Retail prices range from USD 598 to USD 890; the Swarovski pave boot has a USD 10000 price tag.
The unwavering popularity of the classic 5050 boot is attributed to its unique design of half micro stretch and half nappa leather – giving it the name. The ultimate in fashion and function, this best selling style is at once elegant and flattering on legs of all shapes and sizes, thanks to the micro stretch insert seamlessly integrated into the back of the boot. The boot is consistently in such high demand that it regularly sells out at retail outlets around the globe every year.