The absolute ultimate customer service in fashion
Rent the Runway, the leading American destination for designer dress and accessory rentals unveiled on October 17, 2013 an exclusive 1400 square foot showroom on the second floor of New York City’s (USA) iconic Henri Bendel 712 Fifth Avenue flagship store on Floor 2M
The showroom will boast a rotating selection of the trendiest dresses and accessories from Rent the Runway’s 175 designer brands. Women can try on dresses in advance of renting and work directly with a Rent the Runway Go-To Girl personal stylist to ensure that they look and feel best for every occasion.
It is the first brick-and-mortar retail partnership Rent the Runway is launching, bringing the online rental experience to life and creating a destination for today’s modern woman who wants access to luxury fashion but with the ease and convenience of a personal stylist who knows her most pressing requirements. Customers will be able to reserve rentals for all upcoming occasions, from a wedding to a Saturday night out, or take their dresses and accessories with them directly from the Rent the Runway showroom located in the Henri Bendel 5th Avenue store in New York City. The showroom will be open from 10:00 A.M. to 08:00 P.M. Monday through Saturday and from 12.00 P.M. to 07:00 P.M. on Sundays. It will also host a “Girls Night Out” event series with various beauty partners, offering women complimentary nail services, makeovers and additional beauty services to complete their head-to-toe look during the holiday season.
Customers can book an appointment online, and create their style profile, including personal information such as size, shape and style preferences. They can also add inspiration dresses to guide their Go-To Girl prior to their appointment. Upon arriving at Rent the Runway at Henri Bendel, customers will be greeted by a Go-To Girl, who will provide a none-on-one styling consultation as they try on dresses and work to complete their hat-to-toe look for all upcoming occasions. Each fitting room will be equipped with a scanner and iPad for their stylist to scan each dress tried on which will upload to their “£Virtual Closet”. Customers can add notes to each dress they try on, and later view their closed at any time on the website of rent the runway for future reference when booking rentals, blending a personalised shopping experience with innovative technology for thze utmost in customer service.
Also walk-in appointments can be made. Customers can easily browse dresses organised by occasion – from black tie and cocktail party, to date night or wedding – from designers such as Badgley Mischka, Vera Wang and ML Monique Lhiullier, among many others. Following customers’ four or eight day rental, they can either return their dresses directly to Rent the Runway at Henri Bendel or send them back via the provided pre-paid mailing envelope.