JustFab Inc. and Kate Hudson launch Fabletics
New Lifestyle Athletic wear Brand revolutionises how women shop of Athletic wear with a curated and personalised shopping experience. Designs blend fashion and function with premium fabrics and high quality construction at affordable prices for all women
Award women actress Kate Hudson has co-founded a new line of lifestyle athletic wear apparel and accessories with JustFab Inc., a worldwide leading fashion subscription company. Available online, it started on October 1, 2013. Fabletics features designs inspired by her personal wardrobe and active lifestyle.
Fabletics offers active woman high quality, fashion infused athletic wear to help her look and feel her best as she lives her busy life. Sharing the same commitment to support all women on their journeys to living fit, Fabletics and Hudson have collaborated to create stylish, high performance designs using premium fabrics an construction to compliment a variety of body types, all at accessible prices, namely under USD 100 for essentials such as sports bras, shorts, leggings, and tanks. The collection focuses on easy-to-wear layering pieces, such as cosy jackets and hoodies, buttery soft tees and long sleeved tops, stylish cardigan wraps, and accessories such as scarves, so women can look good and feel great, no matter where their workouts take them.
Fabletics changes the way women shop for athletic wear. Members who choose VIP membership at checkout receive the greatest value, with complete looks that include a top and a bottom starting at just USD 49.95 – a savings of up to 40 % off retail prices. VIP members will also save on individual items, and receive perks such as Reward Points and exclusive offers. There is never an obligation to buy, VIP members can buy what they love or skip the month. Shoppers can also check out as regular members, by still enjoying the value and savings that Fabletics offers compared to competing premium brands. All members enjoy free shipping on orders over USD 49.95.
Customers can browse the Fabletics collection, complete their style profile for personalised outfit recommendations and meet Kate Hudson.